selena gomez puma

Global sports brand PUMA announced a long-term partnership with singer, actress, and producer Selena Gomez who will work with the brand to design product and create marketing campaigns. Selena will start working with PUMA immediately and will first appear in the brand’s newest campaign for the Phenom, an upcoming women’s footwear drop.

“Being part of the PUMA family is very exciting for me,” said Selena Gomez. “PUMA has changed the game when it comes to the mash-up of athletic wear and fashion. It’s amazing to see this influence on style and culture and I’m excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works.”

Selena and PUMA are a great match, not only because she fits with PUMA’s brand values, but also because of her powerful influence over young women, her integrity, hustle, and drive to succeed. Her work with the brand will be more than simply appearing in a campaign, she will be an active voice for the brand’s consumers. In addition, this partnership includes PUMA and Selena working with and supporting causes close to her heart.

“Selena is authentic, creative, talented, and fearlessly real. She is everything that today’s female consumer is looking for in a role model,” said Adam Petrick, Global Director for Brand and Marketing for PUMA. "In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women’s business.”

The brand’s women’s business has been reinvigorated in recent years and they are expecting continued growth in this area.



On March 6, in front of the global fashion community, FENTY Creative Director Rihanna and global sports brand PUMA presented the third installment of the beloved FENTY PUMA by RIHANNA collection. For the rebellious and daring, this season takes inspiration from the halls of FENTY University, paying homage to the kids gone rogue, who hit honor roll and serve detention in style.

Amongst the bookshelves of Bibliothèque Nationale de France, Rihanna and PUMA brought to life the collection muses: Classic American social circles and cliques – Nerds, Jocks, Skaters, Preppies, Goth kids and of course, Bad Gals. Models charged on top of library tables and overlooked from the balconies. The collection spoke to the FENTYxPUMA signature oversized look and featured unexpected, sexy styles with gender bending pieces and over-the-top school frocks. With inspiration stolen from school gymnasiums and chic locker room attire, the Autumn/Winter season includes coach’s jackets, soccer jerseys-turned dresses, uniform style skirts, velour and poly track suits, bodysuits, cropped and oversized polo shirts, baseball tees and much more. With bespoke collegiate and high school style graphics, the FENTY Class of 2017 was in high session.

“When I was in school, it was always my dream to be able to dress up in whatever I wanted,” said FENTY Creative Director, Rihanna.  “But in Barbados it was mandatory to wear a school uniform, so I had so much fun this season creating these "Back to School" inspired looks, and I'm honored to present the collection in such a majestic national monument.”

The collection took the crowd back to the halls of their respective high school and colleges. Chunky hand-knit sweaters were showcased in plaids, chenille PUMA Cats and varsity F’s adorned rib knit sweaters and dresses. Outerwear in all shapes and sizes ruled this season with a wide selection of FENTYxPUMA coats in faux shearling, faux furs, ultra-suede and technical nylon. Rihanna once again reinterpreted the traditional hard lines of sport by breathing new life into uniforms, track suits, tops and bottoms with technical sport fabric and fashion touches. Sexy school girl skirts and cheerleader style fashion corsets brought the audience to full attention. Detention hall never looked so good. 

Signature branding details were featured throughout such as Rihanna’s lucky number 13, her birth year 1988, the FENTYxPUMA piercing zipper and FENTY PUMA branded buttons and trims. Unique patches, hardware and sporty taping gelled the collection’s sport theme even further.

New evolutions of the infamous PUMA Creeper were reimagined with stacked soles and ankle straps. New heels, translucent wedges, wellies, high knit styles and over-the-knee boots never failed to impress the student body. Oversized teddy bear bags, puffer-inspired hats and accessories, vanity cases and envelope bags were adorned on the arms of this season’s models, who were also styled with a selection of warm and stylish trappers, caps, balaclavas, hoods, beanies, durags and ivy league style scarves. Collegiate chokers kept models in check using silk tie and varsity jacket style collars.

The footwear, apparel and accessories collection presented in Paris will launch at retail stores worldwide in Autumn 2017.  


FILA and Urban Outfitters Launch Sailing-Inspired Women’s Capsule Collection

FILA and Urban Outfitters are excited to launch an exclusive FILA + UO collaboration. The women's capsule collection takes sartorial cues from sailing and the sea, offering a playful nod to FILA’s roots in water sports.

The current FILA + UO styles continue to fuse classic FILA silhouettes with a completely modern aesthetic. The collection’s crisp whites are contrasted with bright, vivid shades - including bold blue hues that create an ocean-inspired color palette, and orange and yellow accents. To borrow from nautical style influences, a contemporary stripe motif decorates pieces throughout the line, and features asymmetrical blocks of color. The fashions are branded with FILA's iconic logo, whether embroidered or emblazoned across each item.

The new FILA + UO range retails from $35 to $150. The eight-piece women's assortment consists of a crewneck sweatshirt in two colorways, a cropped henley, a tank top, a casual tank dress, and two short styles. The yellow sailing jacket and bright blue overalls anchor the collection. Additionally, a selection of FILA + UO bodywear will be offered this season. 

 The FILA + UO sailing inspired collection is exclusive to Urban Outfitters and is available online at UrbanOutfitters.com and in-store beginning on March 5.

The line will also be featured in a new ad campaign shot by Daniel Shea. The editorial campaign is inspired by 80’s swimsuit and fashion ads, giving the collection playful beach vibes. The campaign will live across all social and web platforms and will appear on billboards within top markets, including a month long takeover of the famed Walgreens building in Times Square, the location of the New Years Eve ball drop.


Porsche Design Sport by adidas Spring/Summer 2017 Campaign with Xabi Alonso

Porsche Design Sport by adidas unveils its Spring/Summer 2017 campaign and collection with ambassador and world-renowned footballer Xabi Alonso

Porsche Design Sport by adidas and Xabi Alonso unveil their latest campaign to support the new Spring/Summer 2017 collection of engineered luxury sportswear.

The campaign provides a rare glimpse into a more intimate side of Xabi as he invites the cameras into his inner sanctum and home life with his actress wife, Nagore Aranburu, at his side throughout.

To support the collection’s seasonal theme of Urban Commuting, the campaign follows Xabi through a typical day, from driving to training, running with his wife, cycling leisurely to see friends, relaxing at home and finally, to stepping out to dinner at the end of the day. Throughout each context, the Porsche Design Sport by adidas collection provides stylish, functional and innovative solutions to a range of weather conditions and activities and showcases the versatility of each piece.

The premium, performance-focused collection features the highest quality materials to provide everything Xabi Alonso requires for his daily routine. Designed for the urban man and his many activities, the range of products features advanced technical details that are elegantly integrated to protect the wearer against any element, may it be darkness or light, rain or sun, cold or warmth.

In the campaign Xabi Alonso can be seen sporting many stand-out products which ensure he is comfortable, protected from the weather and stylish. Whilst driving, he wears the PADDED JACKET, a minimalist outer filled with premium PrimaLoft® Gold insulation for superior protection against the cold. While running with his wife, he chooses the tailored, lightweight REFLECTIVE JACKET which features the season’s all-over hexagonal print – a design that becomes visible when illuminated to ensure safety and practicality in darkness. Xabi Alonso also wears the specifically engineered-for-running SEVEN-EIGHTH TIGHTS which have strategic reflective details and the ENDURANCE LEATHER 2.0 training shoe - a highlight piece crafted in luxurious leather and which pairs sleek design, BOOST™ technology and comfort enhancing innovations.

Whilst on his bike, he pairs the innovative REFLECTIVE MIX JACKET with the EC RUNNING trainer. The jacket is a smart solution for commuting as it delivers warmth or cools depending on the conditions thanks to two premium technologies. The PrimaLoft® Down Blend Gold is a blend of goose down and synthetic fibres which insulates the upper body even when wet while the THERMOCOOL™ technology delivers warmth, temperature regulation and moisture management to the neck, back and arms. The trainers are highly versatile and are perfect for the gym and fashionable enough to wear for leisure. Made with an abrasion-resistant Tubular rubber outsole and comfort enhancing EVA midsole, the striking shoe features the season’s distinctive hexagon graphic for an added injection of style.

At home and during leisure time he wears the relaxed yet sophisticated CREW SWEAT TOP and the adaptable TRAVEL TOURER shoes which feature BOOSTTM for performance and come in a lightweight, breathable mesh upper and alongside an air-channeled midsole gives the wearer 360-degree ventilation for increased comfort.

‘I love the offering for Spring/Summer 2017 because I can wear many of the products every day, for any activity or event or when travelling. If I’m going to training or the gym I’ll choose the reflective and padded jackets and when I go to family events, there are many elegant and sophisticated choices. With Porsche Design Sport by adidas I never have to worry, I know I’ll always look good and be able to do the things I need to do.’ Xabi explained when discussing the collection.

For further information, please visit adidas.com/porschedesignsport and porsche-design.com or youtube.com/porschedesignsport.


Escape the grid and explore your city in the new adidas PureBOOST

adidas Running today revealed the new adidas PureBOOST shoe. Inspired and created for runners who treat every step as a chance to explore, PureBOOST features a versatile, agile and adaptive design to enable runners to endure anything the city environment has to offer.

PureBOOST features an 8mm heel lift and progressive sculpting of the BOOST midsole, with a wider forefront for optimum support when navigating turns – perfect for running around sharp city corners. The outsole has also been built for the specific requirements of street running, with the rubber extended on the medial side for additional support and to protect against the elements of the city. The stretch web design provides superior grip, while allowing the foot to work in harmony with the BOOST midsole.

PureBOOST’s new knit upper incorporates a highly adaptive fabric, designed to move with the runner’s gait. A new double wrap tongue construction provides support, while allowing the foot to move in harmony with the shoe.

adidas Running products are developed in collaboration with a sport science team and researched using the ARAMIS testing system, a motion tracking technology that enables a detailed analysis into the movement of the body. adidas’ latest innovations heavily influenced the design of PureBOOST, resulting in a shoe that is built for the city, incorporating adaptive elements to help runners tackle any obstacle or challenge along the way.

Stephan Schneider, PureBOOST product manager at adidas said: “Runners all over the world are making cities their playground and use their runs as the ultimate way to explore. With PureBOOST we wanted to give these runners the ultimate tool to push their own boundaries, and take on the city head first.”

adidas PureBOOST is available now at http://www.adidas.com/PureBOOST


Collezione Automobili Lamborghini presents Fall Winter 2017/18

At Milan Men’s Fashion Week, Automobili Lamborghini presented the RTW collection for Fall Winter 2017/18 at the Mandarin Oriental Milan. The Collezione Automobili Lamborghini private label on show with a special display created in collaboration with Riva 1920. And a preview of the special editions with Hettabretz and Enzo Bonafè.

Visionary, cutting-edge and pure, the codes of the most wanted super sports cars in the world in the Classic, Casual, Casual Vintage, Pilota Ufficiale and in the brand new Event Suit lines. These different lines are conceived for a man who makes an impression in every situation, showing off a bold outfit, defined by the cuts, the materials and the refined and innovative details.

Event Suit. Menswear Evolution. This line aims to satisfy masculine needs for the dress codes at social events. From the two-button black blazer with a tailored cut and a comfortable fit in tricot to the total black jeans with gold stitching details, a contrast with an eccentric and impeccable touch. The T-shirts and jersey sweatshirts with inserts that pick up the motif of the “Y”, the design of the cars’ headlights.

Classic Line. Exclusive Voyager. Formal and functional for travelling, the collection is characterized by very high quality materials for pieces and accessories made with fine and exclusive yarns, fabrics and leathers. From the breathable and waterproof rock-coloured parka in stretch fabric with visible taping, to the leather jacket with laser-cut inserts. From the sartorially-inspired wool blazer with a micro kilim design to the light and medium blue slim-fit striped cotton shirts. From the polo shirts in geometric micro jacquard fabric to the denim effect wool tie.

Casual Line. Upper Sportswear. Original pairings with a refined taste and a casual DNA. The windproof jacket with geometric cuts is made of water-repellent technical fabric. The prints which reproduce technical drawings from the archive on a series of indigo-coloured denim effect pieces, such as sweatshirts, T-shirts and scarves, are dedicated to the Huracán model. The new colour of the special model Huracán Avio, blu grifo (matte blue), dyes the sweatshirts with taped zips in metal grey and the cotton piquet polo shirts. The graphics paired with tire prints and with the 3D effect relief prints for T-shirts and seamless sweatshirts pay tribute to the Aventador. Post Pop paintings in bright hues and with nuances like hand-painted brush strokes for the t-shirts celebrating the supersports cars. Perfect with the stretch denim with a slim cut in the different shades of blue and black.

Casual Vintage Line The New HeritageVintage effect for the polo shirts and sweatshirts with a flock print inspired by the historical Miura and Countach models. The jersey t-shirt is reversible in the colours dark navy-amber gold and rock-white. Double technical fabric for the scuba fabric bomber: externally it has a woollen touch, internally it is in double-knit fabric with a contrasting tire print.

Pilota Ufficiale Line High Speed. The passion for the world of racing in a collection with audacious profiles and performing hi-tech fabrics. A series of pieces with graphics which again propose the claim “Pilota Ufficiale” and the “Y” - which picks up the design of the headlights of the supersports cars. The “Y” is made with inserts of different fabrics but in the same dominant colours of black, grey, white and amber gold.

Special Editions and collaborations:

Debut of the co-branding with Hettabretz: The Bologna-based fashion house Hettabretz and Collezione Automobili Lamborghini together for the first time present a limited edition of three pieces of outerwear for men and for women, each in thirty numbered pieces. This co-branding is inspired by the common DNA of the two Italian excellences with the objective of creating unique pieces. The design of each model evokes the hexagonal lines typical of Lamborghini cars and the metallic accessories are conceived to exalt the uniqueness and the craft production of each piece. The combination of fine kangaroo leather and the image of carbon fibre is ideal to represent the strength and the elegance of the two brands. The linings are in orange silk, the must-have colour of the super sports cars and have the symbol of the Y embroidered in green, white and red.

Collezione Automobili Lamborghini Menswear Shoes

The Capsule Collection of designer shoes with Enzo Bonafè: The capsule collection of footwear for men by Enzo Bonafè for Collezione Automobili Lamborghini is the result of the encounter of two subjects, both born in 1963 and in the Bologna area, that share a passion for the excellence of materials, attention to detail and Italian craftsmanship. The button-up calfskin ankle boot in the brown and black versions, made thanks to the work of 17 craftsmen and 350 different passages of work, is on preview in Milan. The ankle boot is characterized by the decoration with hexagonal motifs, the footbed in orange kid, the Lamborghini crest and is hand signed by Enzo Bonafè. The collection will be completed by two derby models, a moccasin and a model with a buckle.

The collaborations that gave rise to the Special Editions are also continuing: L - Automobili Lamborghini fragrances in partnership with the Intertrade Group; running shoes with Mizuno; carbon fibre luggage with TecknoMonster.

Together with Riva 1920 for the fashion week: The Italian style of Riva 1920, the company specialized in the production of design furniture in solid wood, and Collezione Automobili Lamborghini meet at the presentation of men’s RTW Fall Winter 2017/18 at the Hotel Mandarin Oriental in Milan.

Alongside the classics of the collection in walnut from areas of reforestation, there are some of the bestsellers of Riva 1920 reinterpreted with the new Volcano black finish, an artisanal process of carbonizing cedar that is inspired by ancient Japanese techniques. The central feature of the space is a table in Kauri, an ancient wood from New Zealand dated as 50,000 years old.


FILA Korea Unveiled the "FILA 2017 Back To School (COURT DELUXE)" Online Pictorial Featuring Popular Boy Group TEEN TOP

FILA Korea recently unveiled an online pictorial with StyleX Magazine. The shoot, dubbed "FILA 2017 Back To School (COURT DELUXE)," featured popular boy band group, TEEN TOP. The piece included a variety of images as well as video footage, designed to speak to the 10 - 20's age group, as students are gearing up for the 2017 school semester.

Within the pictorial, TEEN TOP members and Niel and Changjo wore FILA's COURT DELUXE footwear, as well as SS17 apparel and accessories including the brand's long-sleeve tops and backpacks. The stylish looks highlighted the bright, cheerful and charismatic qualities of these teen idols. TEEN TOP is not only one of the most famous boy bands among the 10-20 year-old demographic, but the group is also leading the Korean wave and recently held a successful Christmas concert in Japan.

Within the "FILA 2017 Back To School (COURT DELUXE)" shoot, Niel, who has the largest fan base and does the main vocals, and Changjo, who is a multi-talented entertainer and often the center of attention, shined throughout the pictorial. The participation of renowned photographer Zo Sun-Hi attracted even more attention to the shoot.

The FILA COURT DELUXE shoes served as the highlight of the shoot. The footwear has been extremely popular among fans in their teens and twenties and continues to sell out since it first launched in the FW16 season. FILA's SS17 backpacks matched back to the COURT DELUXE shoes. The backpacks are also expected to receive a good response from this customer base due to the simple design, with square type, elegant colors and superior durability.

Beginning on December 23, the "FILA 2017 Back To School (COURT DELUXE)" pictorial featuring FILA and TEEN TOP members Niel and Changjo can be viewed on various channels, including FILA Korea's official Facebook and Instagram pages, Korea's online media, major websites and on social media.