Viktor & Rolf X Calida "We want a better world" C2C Capsule Collection 2020
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The “WE WANT A BETTER WORLD” is 100% compostable collection for a better world - A TRULY GREEN STORY
Expanding on their mission to merge conscious design with spectacular beauty, the avant-garde luxury brand Viktor & Rolf joins forces with the Swiss premium underwear label CALIDA to present an innovative and vibrant collection crafted out of carefully curated materials. The two bring their creativity and expertise together to create a truly green story—the first of its kind. The 100% compostable collection will appear in stores in two stories.
The jointly developed capsule collection is based on 100% NATURE products from CALIDA, which are made of compostable, sustainable TENCEL™️, Lyocell and bear the Cradle to Cradle Certified™️ label. The 100% compostable collection takes the unique cradle-to-cradle approach to the next level, representing a further step toward conscious, holistic design. Aptly enough, the motto is ‘We want a better world’. The key statement is inspired by Viktor&Rolf's Haute Couture collection ‘Fashion Statements’ and is the unifying slogan at the heart of the sustainable collection.
“The capsule collection is a unique blend of extravagance and sustainability. By working with Viktor&Rolf we are proving that high fashion and the highest standards of sustainability are not mutually exclusive. We are sending out a signal and setting new standards in sustainable fashion.’”- Janine Weiz-Bühler, Director of Brand & Product at CALIDA
Viktor & Rolf also see the collaboration as the realization of a shared vision: “We are very proud of the collection we have developed with CALIDA – the first of its kind. For us it is a meaningful exploration that further deepens our notion of conscious design.” - Viktor & Rolf
The collection is based on extravagant prints in vintage color combinations with a wink to the Woodstock generation and the 70s.
Across all styles and product groups you will find the main motifs of the globe, the rose and the tree. Paired with the slogan ‘We want a better world,’ shirts with cool wing details for women and casual sweatshirts make a real statement. The rose and tree in all-over prints create extravagant looks with high fashion flair. Another signature print in the collection is the all-over text print. This design plays with nature terms like ‘sky blue’, ‘garden’, ‘waterfall’ and ‘dandelion’ in numerous different languages further emphasizing the nature orientation of the C2C capsule collection.
The capsule collection is divided into two stories. The first teaser drop for S/S arrives in stores in May as Story 0 with a total of 23 styles, including t-shirts, seamless panties, sleepshirts, short pajamas for her and boxer shorts, boxer briefs and shirts for him. Story 1 launches in October, just in time for the Christmas season, expanding the collection with around 40 new styles of daywear, loungewear and nightwear.
Story 1 adds ‘Golden Leaf’ and ‘Azure’ – strong autumnal shades with extravagant cut details including the playful ruching details on the loungewear shirts and pants. All of the styles for women and men can be mixed and matched with each other and work just as well outside as they do at home.
On the back of each top you will find the logo for the collaboration which combines the two brands, not with the traditional X, but a heart – the iconic Viktor & Rolf signet. This captivating detail, once again, emphasizes the bond between CALIDA and Viktor & Rolf and the values they share.
FASHIONADO
