alice + olivia by Stacey Bendet is pleased to announce that the brand, in partnership with Neiman Marcus, will hold their first ever See-Now-Buy-Now runway show on Wednesday, April 13 at NeueHouse Hollywood in Los Angeles, California. The show, held the Wednesday before Coachella, will feature the highly anticipated alice + olivia x Grateful Dead capsule collection paired with limited edition items from the Spring 2016 collection. Twelve exclusive items will be available at www.aliceandolivia.com and www.neimanmarcus.com.
Ken Downing, Senior Vice President and Fashion Director of Neiman Marcus, will co-style the runway show with Stacey Bendet, CEO and Creative Director of alice + olivia. The runway show will be streamed live from Los Angeles on both alice + olivia’s and Neiman Marcus’ social channels, including Periscope and Facebook Live.
The official announcement of Bendet’s foray into the See-Now-Buy-Now runway follows on the heels of the CFDA’s release of the results of the Boston Consulting Group’s study of the future of New York Fashion Week on its website, www.CFDA.com, earlier this year.
"It is exciting to be involved in the forefront of a new fashion phenomenon with Stacey,” said Ken Downing. “She has always been wildly intuitive, with the ability to anticipate her fashionable customers’ wants and desires. Creating a highly curated, creative, clever, and in-season fashion show, as only Stacey can do, with a Buy-Now-Wear-Now mantra, makes sense for her fashion followers that love and adore what she designs!”
As alice + olivia embarks on the journey to modernizing their brand to match the consumer needs with a festival-themed See-Now-Buy-Now runway show in Los Angeles immediately prior to the first weekend of the Coachella Valley Music Festival, the brand embodies the CFDA’s call out of the study, “that deliveries must better match the actual, physical season and our consumers’ behaviors and needs.”
“I hope to inspire consumers worldwide to kick off their festival season with alice + olivia,” said Bendet, “a See- Now-Buy-Now runway show is something I have been wanting to do for a few seasons but it took time to feel out when and where felt right...I wanted what I showed on that runway to be relevant to what consumers actually want to wear, now. I came up with the idea to have the show around Coachella and have the runway looks be based upon things that every girl would want to wear to a music festival.”