MAGIC New York 2025: Top Fashion Trade Show for SS26 Trends

The MAGIC New York 2025 fashion trade show concluded its three-day event with resounding success, confirming its role as one of the most important women’s apparel marketplaces in the global fashion calendar. Timed strategically with New York Fashion Week, the show attracted hundreds of brands and leading retailers, creating a vibrant hub for fashion discovery, buyer connections, and Spring/Summer 2026 trend forecasting.

Major retailers—including Bloomingdale’s, Macy’s, Footlocker, Shopbop, Hemline, Rent the Runway, Anthropologie, and Urban Outfitters—attended, representing powerful cross-category buying potential. Exhibitors ranged from established names like Gentle Souls by Kenneth Cole, Maggy London, Barefoot Dreams, Betsey Johnson, and English Factory to emerging designers such as Things Between, Hidden Jeans, and Little Words Project.

On the show floor, investment dressing remained a clear focus, with versatile fabrics, bold colors, and creative fabrications designed to transition seamlessly between seasons.

Spring/Summer 2026 Fashion Trends Debut on the MAGIC New York Runway

The Spring/Summer 2026 Buyers’ Guide runway show was a centerpiece, presenting three key trend directions:

Vibrant Escape: coastal-inspired hues and lush prints reflecting the energetic spirit of seaside living.
Avant Craft: artisan-inspired textures, heritage details, and natural fibers resonating with buyers seeking authenticity.
Elemental Flow: pastel color palettes, layered silhouettes, and romantic textures with a dreamy aesthetic.

Experiential Activations and Education Drive Engagement

The MAGIC Hub offered immersive activations including beauty touch-ups, a permanent jewelry station, live fashion illustration, and a DIY Charm Bar, aligning with retail’s growing focus on personalized shopping experiences.

Spring/Summer 2026 Trends Debut at MAGIC New York Fashion Show

“This season’s MAGIC New York delivered exceptional engagement for our fashion community through curated activations, timely education, and enhanced shopping experiences,” said Jordan Rudow, Vice President of MAGIC. “The seamless cross-shopping opportunities with COTERIE New York elevated the buying experience across multiple market segments.”

Educational sessions provided actionable insights for fashion retailers and brands, with topics covering science-based merchandising strategies, SS26 trend forecasting with Future Snoops, digital marketing formulas, live selling for boutiques, and holiday retail planning. Attendees also gained tools to design photo-worthy merchandising, understand shopper behavior triggers, and identify must-have items for apparel, footwear, and accessories.

MAGIC New York: A Key Destination for Fashion Professionals

With strong buyer attendance, inspiring designer collections, and forward-looking trend insights, MAGIC New York 2025 reaffirmed its position as a leading fashion trade show and essential destination for brands and retailers navigating the evolving fashion landscape.

FASHIONADO