On day two of New York Fashion Week SS26, emerging label HOLD NYC unveiled its Spring/Summer 2026 menswear collection, Hustlers — From the Boardroom to the Darkroom. Founded in 2022, HOLD NYC continues to carve out a distinct space in the fashion world with designs that celebrate individuality, inclusivity, and unapologetic self-expression.

A Sexy, Modern Vision for Spring/Summer 2026

The HOLD NYC SS26 collection delivers a bold vision of modern masculinity that leans into sex appeal with confidence and ease. Pastel blue and vibrant teal hues dominate the palette, accented by pops of pink and shimmering fabrics that catch the light. Flared shorts and retro-mod knitwear nod to playful nostalgia while keeping the silhouettes sleek and contemporary.

The collection’s styling strikes a deliberate balance between polished tailoring and after-hours sensuality. Whether it’s semi-sheer tops layered under blazers or body-conscious cuts designed to highlight form, HOLD NYC embraces the duality of power and vulnerability, perfectly aligning with the season’s emphasis on freedom and expression.

Hustlers: From the Boardroom to the Darkroom

With Hustlers, HOLD NYC taps into the complexities of identity and performance. The title reflects a journey across spaces—professional, social, and intimate—where clothing becomes both armor and invitation. The line challenges traditional menswear boundaries, speaking directly to a generation unafraid to mix gender cues, fabrics, and cultural references.

A Brand Built on Inclusivity

Since its founding, HOLD NYC has championed a diverse and dynamic community. The brand designs for all genders, identities, and expressions, encouraging wearers to embrace individuality while celebrating collective culture. The SS26 show reinforced this ethos, presenting models who reflected New York City’s energy, edge, and authenticity.

Why HOLD NYC Is a Brand to Watch

The HOLD NYC SS26 menswear collection confirms the brand’s growing influence in the New York Fashion Week menswear scene. By merging inclusivity with daring style, HOLD NYC is redefining what contemporary menswear can be: sexy, versatile, and deeply connected to community.

As the brand looks ahead, Hustlers positions HOLD NYC not just as a fashion label, but as a cultural voice shaping the dialogue around identity, desire, and representation in menswear.

FASHIONADO