owner and creative director,
, makeup artist
. Their creative vision feeds the heart, body and soul through the eye of a lens by taking the radical approach that portrait photography should be an exciting, modern and a personal experience. LURE puts a new spin on a very old tradition, applying commercial quality, techniques, and aesthetics to portraiture.
Alice Jaitla says, “Working in the editorial world, I realized that we should be applying the same principles and elements we use to capture beautiful commercial images to noncommercial portraiture, to create a luxury portrait experience.” At LURE, this means a customized shoot with professional hairstyling, makeup, creative direction, photography, and retouching.
Thank you to everyone who left such kind and generous comments. I really had a great time doing the shoot.