Masking Fashion Introduces Protective Streetwear in Partnership with Art Mecca

Art Mecca Facemasks will feature artwork reflecting the character, grit &

vibrancy of New York City on elegant protective masks.

Masking Fashion announced a new partnership with Art Mecca, an independent art label. This partnership will create a combined mission of providing protective fashionable masks with an inspirational work of art & distinctive aesthetic.

"We're creating something fashionable and yet highly functional. Our vision is to help push culture towards a more sensible approach through reusable masks that will become as common as umbrellas," says Byeolnim Kim, COO at Masking Fashion. "A Partnership with Art Mecca will greatly improve the inspirational aspect of our goal by featuring unique artwork directly on the protective masks."

"Working with Masking Fashion enables our artists to not only place gallery-level artwork on highly functional masks, but gives them direct exposure on a new platform, literally on your face," says Ryan Young, Co-founder & Managing Partner of Art Mecca. "This is where we set our company apart to further align with Masking Fashion's mission to drive style & functionality through art."

The benefits of this new partnership include:

  • Providing additional income and exposure for Art Mecca Artists during the pandemic

  • Enhancing the Masking Fashion brand by exclusive artwork featured prominently on each mask

  • Providing Original Artwork on Masks that embody the character, grit & vibrancy of New York City in addition to feeling comfortable and protected.

About Masking Fashion: New York startup focusing on fashionable masks that provide protective efficiency close to N95 or higher using the best material currently available. Comfortable high fashion which serves a function. Our goal is to raise awareness that wearing a mask can be both fashionable and functional.

About Art Mecca: An independent art label providing services to art professionals, collectors & corporate clients. With Art Mecca, you are the gallery. From our roster of established contemporary artists, we transform your setting to reflect the character, grit & vibrancy of New York City. 

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New York Fashion Week's Drive-In with Pyer Moss

The future of the fashion show, at least as we know it, seems increasingly uncertain. Amid the global pandemic, fashion weeks around the world have moved to digital-only format, starting with the men’s shows that were scheduled to kick off next month in Milan, Paris, and London. Whether this trend will continue into the fall remains unclear. Saint Laurent is the first major brand to announce it would be moving off the 2020 schedule entirely, and it’s likely that others will follow suit.

With his announcement today, Kerby Jean-Raymond of Pyer Moss is proposing an alternative to a virtual experience that is primed for age of social-distancing: a drive-in fashion happening. Set to take place during New York fashion week this September, the event will play host to a premiere of American, Also, a feature film documenting the two years leading up to the boundary-pushing Pyer Moss spectacular that took place last September at Kings Theatre in Flatbush, Brooklyn. A trailer for the forthcoming film was uploaded to the designer’s personal Instagram account earlier this month. In it, behind-the-scene footage from the show at the historic New York landmark is spliced with archival clips of the neighborhood as the designer narrates. “So many of us, when we get opportunities and huge platforms, the first thing we do is leave,” says Jean-Raymond over a soundtrack of choral music. “Slowly but surely, I’ve been finding my way back… now we’re finally home.”

The New York premiere will be followed by a series of drive-in screenings in multiple cities across the country, exact details for which are to be released later this summer. Though Jean-Raymond is not planning to show a new collection, there will be a drop of clothing to coincide with the event. As with previous Pyer Moss events, the guestlist will be a combination of invited press and friends of the brand, with a percentage of tickets available to the public.

“It’s always been our mission to show the amount of thinking and laboring that goes behind putting together a collection—we’ve been slowing down the speed of how much we produce and improving the quality of what we produce throughout the years,” said Jean-Raymond via email. “This film aims to show the love and care our entire company puts into every single moment we create and will show that we appreciate fashion as an art form and communication tool that we’ve used to embolden a community around us.”

With only a soft blueprint in place for the re-opening of New York City, the fate of fashion week still hangs in the balance. Regardless of what governmental measures will be in place at the time, the logistics of Jean-Raymond’s concept will be complicated to say the least, starting with the location. Save for one much-buzzed about diner-turned-movie-theater in Queens, there are no drive-in venues in the city. And that’s not to mention the issue of transportation. That said, Jean-Raymond has always been the kind of designer to think big. With an audience of three thousand and a choir of 70-plus voices, his last show set a new precedent for fashion experiences, one that reverberated along social media channels for weeks after.

If Jean-Raymond can pull this off, he’ll be leading the way at a time when the fashion world is in desperate need of solutions.

Source: Vogue.com

FASHIONADO

COMME des GARÇONS Drops Exclusive "EMERGENCY Special" Collection

Comme des Garcons Fashionado

COMME des GARÇONS has released a limited-edition collection titled “EMERGENCY Special,” which is set to release inline with the re-opening of retail stores in France and alongside a reservation program in Japanese outposts.

Each COMME des GARÇONS store in Japan will allow customers to shop via appointment only and in limited numbers. However, to celebrate the re-openings, the Rei Kawakubo-helmed label has worked on a collection that centers around positive phrases, reminding us of the good causes behind staying at home and taking mass social action to combat the coronavirus crisis.

As a result, T-shirts, windbreaker jackets and tote bags have been emblazoned with the phrases “believe in a better tomorrow,” “thinking and doing will result in the future,” and “on to the future, with good energy.” The text is presented in a hand-applied look, looking as if it could be found on a homemade sign.

The collection ranges from approximately $47 USD to $130 USD, and can be ordered exclusively through COMME des GARÇONS stores.

Source: HypeBeast

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Fashion Nova Launches Fashion Nova Cares With Cardi B To Giveaway $1 Million Dollars Directly To People Impacted By COVID-19

Cardi_image_with_Fashion_Nova_Cares.jpg

Fashion Nova, a leading online fashion lifestyle brand, and cultural icon, Cardi B announced Fashion Nova Cares with Cardi Ba philanthropic initiative focused on helping people in need. Beginning now until May 20, 2020, Fashion Nova Cares will give away $1,000 dollars every hour, for a total of $1,000,000.

"People are struggling to pay rent, buy food, medicine and other essentials for themselves and their families. We all feel compassion and concern for those affected by the Coronavirus," said Richard Saghian, Founder and CEO of Fashion Nova. "Fashion Nova Cares with Cardi B will provide people with necessary relief to help them get through this crisis. As a community-driven brand, we are inspired by the kindness and generosity of others and we wanted to do our part to help those in need."

"Everyone has been affected by the Coronavirus pandemic," said Cardi B. "Fashion Nova Cares and I have come with a way to help the many families in need."

To qualify, those in need can visit fashionnova.com/cares to share their stories and information. Fashion Nova Cares will choose 24 people each day for the duration of the program.  Fashion Nova will then distribute individual checks in the amount of $1,000.

"All of us have to play a part in supporting the communities that we serve," added Richard Saghian. "Our Fashion Nova Cares initiative will continue beyond the current challenges of Covid-19 with additional endeavors and programs that will further help make a positive impact in people's lives."

FASHIONADO

Here’s Where You Can Buy a Face Mask Right Now

Face Mask-GQ-COVID-19-Fashionado

In a reversal of earlier guidance that Americans don’t need to wear face coverings in public in order to combat the spread of the novel coronavirus, the White House is expected to announce in the coming days that wearing a mask, or covering the face with a bandana or scarf, is in fact advisable, according to memos created by the Centers for Disease Control and Prevention and shared with the White House this week.

In a copy of the guidance obtained by The Washington Post, the CDC recommends that “the community use of cloth masks as an additional public health measure people can take to prevent the spread of virus to those around them.” President Donald Trump added in a press briefing on Thursday that “I don’t think it will be mandatory,” and a White House official told the Post that the guidance would be “narrowly targeted to areas with high community transmission.” That largely tracks with what medical professionals told GQ earlier this week: that wearing a cloth mask isn’t a perfect solution, but it’s better than not doing anything.

The memos and guidance that the CDC shared with the White House clarify that N95 respirators and surgical face masks, both of which are in critically short supply, should be reserved for health-care workers. So if you’re going to wear a mask—and you should; just listen to these experts—what are your options? Here is a running list of designers and manufacturers who are creating non-medical-grade masks—we'll update as more information becomes available.

Ball and Buck

For the masked sportsman. Ball and Buck’s camo mask will keep you safe(r) on a trip to the grocery store, and also well camouflaged in the deer blind.

Maison Modulare

Can a face mask be...sexy? Check out Maison Modulare’s French lace version and tell us we’re wrong.

Alabama Chanin

Natalie Chanin is a longtime practicioner of "slow design," making hand-sewn and machine-made womenswear garments in her factory in Florence, Alabama. All her pieces are made from 100% organic cotton sourced from the Texas Organic Cotton Marketing Cooperative in Lubbock Texas. Her non-medical grade masks are made from tight-weave cotton that is less permeable than standard cottons, and are washable and reusable.

Daniel Patrick

Because if you've gotta wear a mask, you might as well get one in a colorway no one else has. If you order at least two of them, the company will send you another one for free.

Naomi Nomi

Recently, Naomi Mishkin explained the troubles she was facing in shifting her Naomi Nomi line to mask production. The first handful of obstacles have been overcome—civilian masks are being made, and every purchase means one is donated to a healthcare worker. They’re sold out for now, but join the waitlist and check back over the weekend for increased stock.

American Blanket Company

Denser than a standard cotton or paper mask, these are made from polyester fleece. It’s like wearing a blanket on your face, but more breathable. (The world’s coziest mask?) American Blanket Company will donate a mask with every purchase.

Citizens of Humanity

The denimheads of Citizens of Humanity have turned their jeans expertise to mask-making. $25 gets you a pack of five in assorted washes—just right if you want to match to your favorite jeans.

Collina Strada

New York upstart Collina Strada was one of the breakouts at New York Fashion Week back in February, some 37 years ago. Now, designer Hillary Taymour is sending along a free mask with every purchase. If you’ve been jonesing for a T-shirt with nipple piercings, now’s the time.

Buck Mason

You might know Buck Mason as a direct-to-consumer brand well-liked for its T-shirts. Now, they’re turning that tasty cotton into masks.

Los Angeles Apparel

Los Angeles Apparel, the company founded by American Apparel founder Dov Charney, is selling three-packs of masks in several different colors. It says mask purchases will fund its ability to donate masks, and to cover costs at its factories.

Everybody.world

Everybody.world is also selling Los Angeles Apparel's black face masks. In this case, though, proceeds go directly to the Everybody.world's employee-relief Rainy Day Fund, which it says it set up to offer more paid time off for factory workers during the pandemic.

Classic Sofa

New York-based furniture company Classic Sofa has a ton of face masks available in three different sizes and several different colors.

Take Care

Canada-based company Take Care Supply was founded specifically to make masks in response to the coronavirus epidemic. The company says its masks will ship in two to seven business days.

Peri

Peri is using deadstock fabric to make its face masks, which it still has available in three different colors. Good luck finding a croc-print mask anywhere else!

Swimspot

A 10-pack of Swimspot's basic black masks will ship in 5 to 7 days.

Reformation

Reformation's 5-pack of face masks are out of stock, but they company says they might ship in a week or two. You can join the waitlist now.

Goodfight

Goodfight promises its mask will ship by April 15th. It also says they for each purchase, they'll donate one to an L.A. institution in need of personal protection equipment.

Ellie Funday

EllieFunDay's face masks won't ship for another two to three weeks. But if you buy one the company will donate another to a local hospital.

CustomInk

CustomInk's masks are set to ship April 15th.

Christine Shirley

Christine Shirley's owner Paige Sullivan is making masks out of the fabric she has lying around in her Pennsylvania studio. If you have colors you prefer, you can say as much in the order notes, but there aren't any guarantees. You should be able to get your mask in 10-14 days.

The Oula Company

Oula says its masks will ship in one to two weeks. They feature a random fabric—likely one that's super colorful.

Whimsey + Row

Whimsey and Row's face masks are currently out of stock, but you can join the waitlist to be notified when they come back in stock. For each one you buy, the company will donate one to an institution in LA, like Union Rescue Mission.

Source: GQ

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