KENZO SPRING 2021 READY-TO-WEAR

With premonition that couldn’t have been planned, the eeriest experience last season occurred at the Kenzo show. Editors who had rushed from Milan to Paris like we were on the run from the pandemic turned up to Felipe Oliveira Baptista’s show to find a human-size plastic tunnel system erected within a rose garden. There, guests were let in through one hatch, which was then dramatically shut and sealed before the next hatch was opened, as if we were going into sci-fi quarantine. For his sophomore collection for Kenzo this season, set in the same garden, the designer wanted to reuse the tunnel. “But the company that built it went bankrupt because of COVID,” he said during a preview. The tragicomedy spoke for itself.

Like his first show—its set designed before anyone expected the virus—he didn’t specifically intend for his new proposal to feel unnerving. Oliveira Baptista, a nature obsessive with roots in the luxuriant hills of the Azores, wants to instill his work with the harmonious and optimistic aspects of the environment, themes that are also core to Kenzo. He strictly uses recyclable plastic, is working with WWF to double the global population of tigers (Kenzo’s trademark), and has a number of other environmentally conscious projects in the works. The veiled beekeeper suits that opened his collection, however, inevitably felt more Contagion than Honeyland, the 2019 documentary about a beekeeper in rural Macedonia, which served as a reference.

The film portrays the contrast between its protagonist, a lady who respects the bees and only ever takes the honey she needs to survive—“half for me, and half for you”—and her industrious neighbors, who deplete the natural resources and end up killing the bees. “It’s one of the most ancient collaborations between man and nature,” Oliveira Baptista said, explaining that the image of the beekeeper came to him amid what he sees as a moment in which humankind is bargaining with the ecosystem. “I wanted to express something about the fragility of the situation we are in. Everyone goes to the low of the situation—fear and anxiety—but we go to the high: dreaming of optimism and a future and going back to the things we’ve been missing.”

That may be the case, but the elements with which he imbued his collection felt more geared toward survival than picnics—even if there was a jar of honey on guests’ seats. An adaptable coat with multi-pocketing could be wrapped up into itself and transformed into a bum bag. Out of the zipped bottom of round leather bags came a separate giant shopping bag. A cocoon coat with a caped hood layered over its body easily tapped into said sci-fi quarantine vibe, or perhaps the silhouette of a killer in a 1990s horror film. And floral prints from the Kenzo archives, which had been faded to look clinical and blurry, evoked the effect of flowers sticking to a window in the rain, like something you might have seen in confinement.

Oliveira Baptista’s perhaps inadvertent tendencies for the dystopian serve to his advantage. If dark undercurrents didn’t make their way into his delicate veils, lace raincoats, and little summer dresses, they wouldn’t put up any resistance to the flower-power universe of Kenzo. Rather than cute, there was a feeling of self-protection about his collection that hit an obvious nerve in a time when the environment is fighting back, giving us a taste of our own medicine. “We don’t even know what to be afraid of and what to believe in. The whole idea of protection becomes abstract,” the designer said, summing up the broad spectrum of sociopolitical current affairs.

Source: VogueRunway

FASHIONADO

Masking Fashion Introduces Protective Streetwear in Partnership with Art Mecca

Art Mecca Facemasks will feature artwork reflecting the character, grit &

vibrancy of New York City on elegant protective masks.

Masking Fashion announced a new partnership with Art Mecca, an independent art label. This partnership will create a combined mission of providing protective fashionable masks with an inspirational work of art & distinctive aesthetic.

"We're creating something fashionable and yet highly functional. Our vision is to help push culture towards a more sensible approach through reusable masks that will become as common as umbrellas," says Byeolnim Kim, COO at Masking Fashion. "A Partnership with Art Mecca will greatly improve the inspirational aspect of our goal by featuring unique artwork directly on the protective masks."

"Working with Masking Fashion enables our artists to not only place gallery-level artwork on highly functional masks, but gives them direct exposure on a new platform, literally on your face," says Ryan Young, Co-founder & Managing Partner of Art Mecca. "This is where we set our company apart to further align with Masking Fashion's mission to drive style & functionality through art."

The benefits of this new partnership include:

  • Providing additional income and exposure for Art Mecca Artists during the pandemic

  • Enhancing the Masking Fashion brand by exclusive artwork featured prominently on each mask

  • Providing Original Artwork on Masks that embody the character, grit & vibrancy of New York City in addition to feeling comfortable and protected.

About Masking Fashion: New York startup focusing on fashionable masks that provide protective efficiency close to N95 or higher using the best material currently available. Comfortable high fashion which serves a function. Our goal is to raise awareness that wearing a mask can be both fashionable and functional.

About Art Mecca: An independent art label providing services to art professionals, collectors & corporate clients. With Art Mecca, you are the gallery. From our roster of established contemporary artists, we transform your setting to reflect the character, grit & vibrancy of New York City. 

FASHIONADO

Suitsupply Reinvents Retail Experience

Suitsupply Reinvents Retail Experience With New In-Store Safe Shopping Journey Including Virtual Pre-Shopping

Suitsupply Reinvents Retail Experience menswear fashionado

Suitsupply, the global men's tailoring brand built on radically personal customer experiences, launches new retail journey as stores reopen. The upside of being global, and the staggered timelines of the outbreaks around the world, is the ability to learn from stores that have opened across China and parts of EU. Suitsupply has been able to test, improve and adapt measures implemented in other countries to create easy journeys for customers as they integrate into a new normal shopping experience, while ensuring the safest environment possible for their US stores.

While pandemics are a hefty force that impose radical changes in consumer behavior, they also ignite strategic thinking and opportunity to implement innovation. Shopping, for most people, falls under two categories: an enjoyable exploration leading to discovery, or an errand that fulfills a need. Suitsupply aims to facilitate both in a safe, satisfying and convenient way, in this new world.

Customizations, like on-site alterations and Custom Made suiting, are the brand's defining services at Suitsupply's 140+ stores around the globe. Stay-at-home orders and store closures posed a temporary challenge, but ongoing social distancing measure have spurred the brand to respond with industry-defining innovation.

As part of a multi-point plan, Suitsupply introduced Safe Shopping Screens—free-standing partitions allowing for safe, up-close interaction without modifying the customer's behavior during pinning sessions. Some safety measures, such as face masks/reduced store capacity, are expected to ease away in the long term, but early analysis reveals customers are learning new behaviors that are expected to continue post-pandemic.

To reduce concentration of in-store guests, Suitsupply implemented a guided virtual experience helping customers pre-select items for store visits through co-browsing sessions with live style experts on Suitsupply.com, making the shopping journey more convenient and seamless. Customers are not gambling on size availability, but rather guaranteeing their selections will be waiting. The brand goes a step further with an optional appointment booking tool to reserve prepared fitting rooms and private shopping suites.

Whether browsing and chilling on the newly renovated rooftop in SOHO or dropping into a virtually prepared fitting room, the company's goal is to keep a finger on the pulse and stay agile as consumer behavior shifts.

FASHIONADO