Most Successful U.S. Fashion Brands Include Nike, Polo Ralph Lauren & Vans

Most Successful U.S. Fashion Brands Include Nike, Polo Ralph Lauren & Vans

Culture and lifestyle news site 24/7 Tempo has released a list of the most successful U.S. fashion brands, which names ConverseNikePolo Ralph LaurenVans and Levi’s among the top 20 companies included. The list is mainly based on statistics measuring brand longevity, name recognition, foot traffic, store count and revenue.

Of the three footwear companies that made the list, Converse ranks behind Vans and Nike at number 19. Founded in 1908, the iconic American footwear brand first gained fame thanks to its basketball-turned-lifestyle sneaker, the Chuck Taylor All Star. Today, Converse brings in around $1.9 billion in revenue for parent company Nike Inc. and has 172 stores worldwide.

California skate company Vans precedes Converse at number 14 thanks to its beloved, durable skate shoes like the iconic Vans Era. Vans was founded in 1966 and currently operates under its parent company, V.F. Corporation. The brand continues to be known for its collaborations with TV/movie franchises, artists, skaters and more, including a new silhouette with OG skater Anthony Van Engelen.

Polo Ralph Lauren is the only branch of Ralph Lauren’s clothing empire to make the list, coming in at number 11. Founded in 1967 and still owned by Ralph Lauren Corporation, Polo continues to see success in today’s market likely due to its nostalgic revivals of classic products. Most recently, Ralph Lauren has joined a global group of top fashion labels to fight the good fight against climate change.

Coming in at number 10 is denim mainstay Levi’s. Founded in 1853 and still owned by Levi Strauss & Co., Levi’s currently boasts 854 stores worldwide and $5.57 billion revenue. In addition to remaining popular through quality product and name recognition, Levi’s has also facilitated many sought-after collaborations over the years, including a recent pair of denim Air Force 1s with Nike and a capsule collection with Heron Preston.

Following its ranking as 8th healthiest company in the world, Nike has just made the list at number 7 on the most successful American fashion brands list. Originally known as Blue Ribbon Sports, the retailer got its start distributing sneakers for Japanese brand Onitsuka Tiger in 1964. Still owned by Nike Inc., the company rings in around $37.2 billion in revenue and maintains 951 stores worldwide.

Source:HypeBeast

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Top Athleisure Trends of 2019

Top Athleisure Trends of 2019

In the fashion world, trends come and go in a New York minute. However, one craze that continues to stand the test of time is athleisure. It has certainly come a long way since it was first introduced in 1998, when Canadian brand Lululemon launched their first pair of Boogie Pants. Fast-forward to 2019, and many retailers have claimed their slice of the athleisure pie. Now, brands both old and new have turned it into the billion-dollar industry it is today.
It's no surprise that athleisure is only predicted to get bigger from here on out. With that in mind, here are some trends driving the industry's growth in 2019.

Sustainability

Fashion is one of the leading contributors of pollution, coming only second to the oil industry. As such, the industry is starting to take notice — from the high streets of Paris Fashion Week, to the racks of your local H&M. Activewear, in particular, is guilty of producing stretchy fabrics made from synthetic materials. Fortunately, there are new players on the market who are setting the standard for ethical production. One such brand is Girlfriend Collective, which uses recycled plastic fabrics to make their apparel. Moreover, they encourage transparency by disclosing details about their manufacturing processes and factories. In turn, this poses a challenge to other existing activewear brands to re-think their own methods.

Body Positivity

Body Positivity

For the longest time, the face of activewear has been a bunch of slender athletes with six-pack abs. As a result, plus-sized customers are often left out of the conversation and left with the stereotype that only fit people can exercise. However, this couldn't be further from the truth. Thankfully, Outdoor Voices' range of leggings and sports bras boast extended sizing. On top of this, they are also changing the narrative by highlighting curvier models in their campaigns. Unsurprisingly, more brands are starting to follow suit — even the likes of Nike and Adidas.

3-carbon38-takara-biker-short-bottoms-black

Couture-casual Mix-up
The fresh wave of athleisure isn't limited to sneakers and leggings. Now, people are mixing both couture and gym clothes. For instance, Carbon38 Takara's biker shorts are commonly paired with coats, jewelry, or even heels. This unique combination can really create a well-balanced look that is chic and still comfortable. And while you wouldn’t wear it during a weights session at the gym, this twill jacket by Woman Within is perfect for covering up after a yoga class or a barre session. Lightweight and easy to throw on, it’s another testament to athleisure’s laidback and versatile nature.

Performance wear

Performance Wear

Lycra, spandex, and MicroModal are familiar fabrics when it comes to activewear. But today, there is a new generation of sweat-wicking and compressing fibers designed to support peak performance. For instance, Under Armour's Athlete Recovery Track Suit is made with mineral-lined fabric that reflects infrared light back to the body, thus helping muscles recover faster. And true to athleisure's nature, the clothes are designed to look super sleek.

Athleisure makeup

Athleisure Makeup

In line with looking good while working out, even beauty companies have started to create their own lines of workout-friendly makeup. While it’s always best to exercise wearing as little makeup a possible, new products like waterproof cosmetics can withstand sweat and keep you looking fresh. CliniqueFIT's waterproof foundation, for example, creates a natural-looking matte finish with added sun protection to make those workout selfies look better than ever.
Like we said, the athleisure movement shows no signs of slowing down. Until fashion can create something equally comfortable and effortlessly stylish, people are sure to keep riding this bandwagon for years to come.


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Nike Reveals the ‘Pro Hijab’ for Muslim Athletes

Nike understands the difference athletic apparel can make to an athlete. Nike has turned to the Middle East for its latest market expansion. The company has announced its soon to be released Pro Hijab for Muslim female athletes in the spring of 2018. It is expected to cost $35 USD and is composed of a lightweight, stretchy mesh polyester material. The hijab will come in a variety of colors such as black, gray and obsidian.

For the full article check out www.nytimes.com.

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