PUMA SIGNS THE WEEKND AS THEIR NEW CREATIVE COLLABORATOR AND AMBASSADOR

Abel Tesfaye a.k.a. The Weeknd has partnered with PUMA as a new Global Brand ambassador and creative collaborator.   The Academy Award nominated, Grammy-winning artist, lyrical genius, and style icon will bring his unique creative lens to PUMA collections. ‎The title track from his next album, “Starboy” featuring Daft Punk broke the record for “Most Release Weekend Streams Ever” upon its release. In less than a week, the single amassed over 17 million streams globally and 6.5 million streams in the United States, becoming #1 Most Added at Top 40, Rhythm, Urban, and Hot AC.

His laidback, streetwise style and swagger make him the right fit to headline PUMA’s latest Sportstyle campaign, ‘Run The Streets’ which launches in November. The campaign, which was shot in LA and Toronto by photographer Mark Seliger, will be seen in PUMA stores and digital channels worldwide. The Weeknd will rep PUMA’s latest Sportstyle products, including IGNITE evoKNIT and IGNITE Limitless footwear as well as Evo Apparel. 

With ‘Run The Streets’, PUMA creates a campaign platform for street savvy product that’s infused with technology. The campaign speaks to true individuals who own their looks and the moment. The Weeknd embodies this attitude. Growing up in Toronto, the city has long-been his source of inspiration, and his hustle in the music industry reflects the ‘on the go’ lifestyle of the campaign.

This new partnership will also include a collaborative collection of sneakers and apparel designed by the Weeknd. The exclusive collection is a fusion of PUMA’s sport-inspired designs and The Weeknd’s street-motivated aesthetics as seen in his label, XO. Expect this range to be released in 2017.

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Welcome to TOMORROWWORLD 2015

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Here we are! It's the 3rd annual TomorrowWorld and we are back to bring you all the madness. Make sure and keep up with us on Instagram & Twitter @fashionado AND "like" us on Facebook!

See you again very soon! XO

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The Autobiography of a Punk Princess

The Autobiography of a Punk Princess

"Anyone who writes an autobiography is either a twat or broke. I'm a bit of both. Once I got going, I did make myself laugh a couple of times and learnt a few things, as patterns emerged that I hadn't noticed before. Hopefully you'll have a bit of a laugh and learn a few things too." Viv Albertine's Introduction in Clothes, Clothes, Clothes, Music, Music, Music, Boys Boys, Boys.

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