PIERRE HARDY- MEN SS19 COLLECTION

pierre hardy

The Summer collection introduces a new informal and emancipated elegance articulated around two types of models. 

First, a folk spirit is given to lightweight classics developed in supple leathers – often unlined – and mounted on thin leather or rubber soles. Desert boots, “espadrille” slippers and slip-ons refer to a drifting Jack Kerouac look or an unlaced derby evoking a Gyspy Rock Jimmy Hendrix type. These shoes reflect a feeling of travel, wandering, from the Mediterranean Sea to Orient. Black, cobalt blue, Havana and black stripes, kaki … these colors take us to solar places.

The sport models refer to a more urban aesthetic. Two new sneakers, the Vibe and the Trail, play on graphic constructions. Pierre Hardy designs extremely striking models in contrasting tones.

Casual or sporty, these models are often punctuated with colorful lines, whether it’s in black and Havana leather for the dressed models or in overlapped leather bands for the sneakers.

Pierre Hardy defines a new dynamic tempo.  

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FILA Presents the First Women’s Footwear Collection for Spring ‘18

fila footwear 2018

FILA kicks off 2018 with the introduction of the women's Embroidery Pack. A fresh, floral embroidery design element is featured throughout this pack, which includes an Original Fitness and a Drifter slide. The footwear styles are adorned with brightly embroidered blooms in varying shades pink and green, as well as metallic gold accents.

fila footwear 2018

The Original Fitness Embroidery is offered in white, with direct embroidered rose details that extend around the sneaker. This low-top classic features a leather upper with a women's only last, highlighting the feminine toe shape of this silhouette. FILA logo hits appear on the tongue and the outsole in the same pink hue. The sneaker also boasts the brand's signature flag design in white.

fila drifter slide

Also featured in this pack is the Drifter Embroidery, crafted in white with direct embroidery over the strap. The floral design is emblazoned with a metallic gold FILA logo. The Drifter slide also features an EVA footbed for a more comfortable, cushioned fit.

The Original Fitness Embroidery retails for $75, while the Drifter Embroidery retails for $30. Both styles in the Embroidery Pack are available on FILA.com. These new styles are very versatile and will pair up stylishly with most items in your closet. Wear them with shorts, cropped jeans, casual skirts, maxi dresses or even by poolside. Accessorize with an oversized bag and a fabulous pair of sunglasses and you'll be right on trend with the season.

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adidas Tennis Collection by Pharrell Williams

adidas Tennis unveiled the US Open 2017 outfits of the leading names in tennis, who will debut the adidas Tennis Collection by Pharrell Williams at Flushing Meadows. Angelique Kerber and Dominic Thiem will lead the inline campaign, showcasing the collection on court. Other players to wear the collection at the US Open include, Simona Halep, Jelena Ostapenko, Jo-Wilfried Tsonga and Tomáš Berdych.

Inspired by the sport’s ’70s-era superstars - their fearless attitudes and their bold senses of personal style - Pharrell developed a simple brief: remix their most iconic looks into a new tennis collection informed by the latest breakthroughs in adidas technology, such as adidas ClimaCool.

The result is adidas Tennis Collection by Pharrell Williams, a range of clothing, accessories, and footwear that brings a cool, colorful, and sophisticated spirit to the world of tennis apparel. The collection explores two distinct motifs - primary colour-block and off-white pin stripe. These elements are paired with fully-fashioned, engineered knitwear that boasts surprising details. The inline collection is in addition to the statement collection by adidas Originals, which will be worn on court by Garbine Muguruza and Sascha Zverev.

Defending champion Angelique Kerber will wear the inline New York Color Blocked Dress, which features a warp knit mesh body fabric with color blocked panels at the side. The 3-in-1 dress comes with Climacool to battle the heat and quick drying fabrics to keep cool and dry. Simona Halep, finalist at Roland Garros, will wear the New York tank featuring a flat knit ribbed collar design with with multi color stripes and four button placket. Alongside the New York skort that has a pleated design, matching the overall vintage tennis aesthetic.

Angelique Kerber, commented, “The US Open is such an exciting tournament for me. Last year I not only won the tournament for the first time, but also won the WTA World Number 1 ranking – reaching an achievement that I have dreamed of since I started playing tennis. To come back and play in a dress from such an exciting collection and collaboration is really special and I can’t wait to show my love for the city of New York on the court”.

Jo- Wilfried Tsonga and Tomáš Berdych will wear the New York Color Blocked Polo with flat knit ribbed collar and cuffs. Dominic Thiem will wear the New York Tee with a contrast color ribbed neckline. All will wear the New York Colorblock Short, featuring a multicolored elasticated waist band and stretch woven fabric with yarn dyed pinstripes.

addias Tennis’ footwear franchises also feature in the collection and will be worn on court. In a new Pharrell Williams colorway, the Ubersonic 3 women’s shoe boasts an innovative sock style ankle support, providing stability between points during fast paced play; a new approach to tennis footwear. The iconic men’s Barricade will also be available in a new colorway for the collection, with state-of-the-art design and craftsmanship the Barricade is the most stable and durable on the court.

The adidas Tennis by Pharrell Williams inline Collection is available online at http://www.adidas.com/tennis.

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BORN FROM CULTURE, EVOLVED FOR RUNNING PERFORMANCE - THE FIRST-EVER ULTRABOOST LACELESS IS UNLEASHED

With innovation and creativity at the heart of adidas' DNA, today marks a landmark occasion for the brand which, with the launch of its first-ever laceless performance running silhouette, continues to challenge convention and once again sets new boundaries.

Inspired by running culture, and quickly becoming one of the most iconic and celebrated footwear silhouettes of the last decade, with the integration of a laceless silhouette the UltraBOOST is reimagined for pinnacle performance like never before. Innovations and advances in Primeknit construction and yarn engineering have made laceless running a reality. Combined with an energy-returning BOOSTTM sole, urban running creators need not feel tied down or restrained, but are now free to unleash their true greatness.

The integration of form and function defines the UltraBOOST Laceless and serves to simplify and refine the central elements of the silhouette. Taking a new approach to the insights of
Aramis, a motion tracking technology that enables a detailed analysis of the movement of the body, the designers at adidas integrated key support and functionality features to construct a minimalistic and stylish upper that contours the foot, leaving the wearer feeling unstrained, unlaced and free to create.

Stephan Schneider, Senior Product Manager, adidas Running, said: "In removing laces, such a fundamental component of the silhouette, refinement of the remaining core elements was paramount. We reimagined the Primeknit architecture, making it more supportive and compressive to enable runners to feel released and empowered to achieve their full potential. What we have created is the most intuitive UltraBOOST yet and a new chapter in the history of our family."

Primeknit, one of adidas' most famous innovations is central to the design of the UltraBOOST Laceless, and has been through advanced testing and modification to ensure runners are super-dynamic and free to move, but also supported and stable to achieve peak performance. To create a snug, compressive feel, four innovations are key. First and second are the new sock-like fit and collar construction design which delivers a seamless fit and allows the foot to move in harmony with the upper, as one single unit. Third is the reduced amount of stretch in the knitted upper whilst, finally, a forged Primeknit band is integrated around the midfoot to provide support and lockdown, with expansion zones in the forefoot identified by Aramis. These features combine to contour the foot in a supple, supportive and lightweight construction for a smooth and highly responsive ride.

To find out more, please visit: adidas.com/ultraboost.

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FILA Partners With Shoe City for the Second Edition of the “Puzzle Piece”

Last year, FILA and Shoe City partnered together for the first edition of the “Puzzle Piece.” The style selected for the collaboration shoe was The Cage, a retro streetball silhouette. The pair was draped with a lush “Light It Up Blue” tonal suede upper and a multi-colored puzzle piece lining, along with an embroidered puzzle piece logo on the tongue. A portion of every purchase was donated to Autism Speaks to help raise awareness, fund research and change the future for those who struggle with autism spectrum disorders. According to the Eunice Kennedy Shriver National Institute of Child Health and Human Development (NICHD), one in every 88 children are diagnosed with Autism in the United States. 

Almost one year to date, FILA and Shoe City return for the second edition in the “Puzzle Piece” series. In 2017, the FILA F-13 silhouette is selected. Dressed in a mostly white tumbled leather upper, the classic F-13 features the FILA-flag in the “Light It Up Blue” color, as well as suede overlays along the eye-row, and strap.  Much like the first edition of the series, the sock liner, back tongue and footbed are dressed in a multi-colored puzzle piece print to tie back to the Autism Awareness official symbol and messaging. Additionally, that same print is displayed on the shoe laces.

The collaboration shoe drops this Thursday, April 20th, on YCMC.com and in select Shoe City doors. For every purchase made, Shoe City will donate $10 to Autism Speaks.

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GREATS BRAND DROPS TWO NEW WOOSTER X LARDINI STYLES FOR SS17 CAPSULE

When menswear icon Nick Wooster gets involved in designing, you know you're going to get something unique. As an industry leader having held roles at Ralph Lauren, Bergdorf Goodman, and holding a place on the Business of Fashion's “100 Most Influential People in the World,” and Vanity Fair's best dressed list, Nick Wooster is a fashion visionary. As the originator of the "mismatched sneaker" movement, Nick has influenced the market by not having to match a pair, which has been copied by multiple brands but there is only one originator.

For the fifth capsule of the Greats + Wooster + Lardini Spring/Summer 2017 collaboration, Nick selected a mismatched navy and white premium canvas with a smooth leather lining. Along with a second silhouette that is constructed from a durable grey canvas decorated with silver 3M polka dots that subtly reflect the light. Each style sits atop an elevated Margom outsole, adding a bit more height than Greats' traditional Margom sole. Greats + Wooster + Lardini branding can be found on tan calf lining, along with Greats' signature bar tack stitch in neon orange placed on the heel cup. The collection is hand crafted by Greats artisans in the Marche region of Italy.

The Greats + Wooster + Lardini Spring/Summer 2017 collaboration is now available for men and women exclusively on greats.com

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Escape the grid and explore your city in the new adidas PureBOOST

adidas Running today revealed the new adidas PureBOOST shoe. Inspired and created for runners who treat every step as a chance to explore, PureBOOST features a versatile, agile and adaptive design to enable runners to endure anything the city environment has to offer.

PureBOOST features an 8mm heel lift and progressive sculpting of the BOOST midsole, with a wider forefront for optimum support when navigating turns – perfect for running around sharp city corners. The outsole has also been built for the specific requirements of street running, with the rubber extended on the medial side for additional support and to protect against the elements of the city. The stretch web design provides superior grip, while allowing the foot to work in harmony with the BOOST midsole.

PureBOOST’s new knit upper incorporates a highly adaptive fabric, designed to move with the runner’s gait. A new double wrap tongue construction provides support, while allowing the foot to move in harmony with the shoe.

adidas Running products are developed in collaboration with a sport science team and researched using the ARAMIS testing system, a motion tracking technology that enables a detailed analysis into the movement of the body. adidas’ latest innovations heavily influenced the design of PureBOOST, resulting in a shoe that is built for the city, incorporating adaptive elements to help runners tackle any obstacle or challenge along the way.

Stephan Schneider, PureBOOST product manager at adidas said: “Runners all over the world are making cities their playground and use their runs as the ultimate way to explore. With PureBOOST we wanted to give these runners the ultimate tool to push their own boundaries, and take on the city head first.”

adidas PureBOOST is available now at http://www.adidas.com/PureBOOST

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