Who would of imagined that one of the most adventurous and avant garde venues and events would be and would occur at Hartsfield-Jackson Atlanta International Airport? Well, that was exactly the scene on May 18th as the inaugural Global Runway took flight, along with more than 250 attendees, and soared high above every event in the city. Global Runway was chic, upscale and boasted a NYFW vibe.
So what exactly is Global Runway? Global Runway is a fashion presentation highlighting a selection of the global offerings available from ATL Skypointe, the award-winning concessions program from Hartsfield-Jackson Atlanta International Airport. Guests experienced an industry-quality fashion presentation featuring the latest Spring/Summer 2017 collections from Tommy Hilfiger, Swarovski, Sean John and local emerging lifestyle brand Ateaelle. The event also bridged the gap between beauty and style by hosting a pop-up shop featuring national brands ExOfficio, Bijoux Terner, Luxe International and Mori Luggage.
The Global Runway campaign also featured six influential style ambassadors who brought to life the newest style offerings at ATL. The 2017 style ambassadors included Jenna Wessinger (www.justatouchtoomuch.com), E. Vincent Martinez (www.fashionado.net), Satchel Jester (www.scenebysatchel.com), Emily Loftiss (www.EmilyLoftiss.com) and sisters Laticia and D’ANA Rolle (www.BluHzl.com).
In addition to the fashion presentation and pop-up shop, ATL unveiled the campaign’s official commercial featuring style ambassadors E. Vincent Martinez, Satchel Jester and Jenna Wessinger. Shooting this commercial was truly an amazing event in itself. With a talented director, top-notch production team and a vision, an experience was captured and a tale of luxury and lifestyle was told.