BASIC RIGHTS DEBUTS NEW YORK CITY POP UP + DROPS NEW CAMPAIGN IMAGERY
ONE WEEK OF EVERY BASIC FOR YOU / YOUR MAN
BASIC RIGHTS is a menswear label made up of well designed, well fit, and practically priced, wardrobe essentials. The brand launched in February of 2016 with a collection of elevated classics which featured absolutely zero branding on the clothing, an intentional move by the brand’s founder Freddie Cowan, known best for his role as lead guitarist in the band The Vaccines. Cowan, who had set out to create a wardrobe of beautifully designed, but reasonably priced, essential items that were easily integrated into every man’s wardrobe, found a key partner in Savile Row tailor David Chambers, who collaborated with Cowan on the rollout of his debut collection of essential menswear items. On November 1st, 2016, Cowan will debut the ecommerce focused label at the brand’s first brick + mortar popup shop, slated to open doors in Manhattan’s Lower East Side with their range of menswear essentials that marry high quality construction, fabric, and fit at practical price- points ($45 for a T-shirt to $200 for a jacket). Basic Rights limits their product offering to pieces that Cowan feels could, and should, be the foundation for a modern man's wardrobe. Check it out from November 1 – November 6 at 2 Rivington Street in Manhattan’s Lower East Side.
In conjunction with opening shop in the LES, Cowan simultaneously releases the new campaign imagery for Basic Rights. A preview of the new Basic Rights Winter 2016 imagery, included below, features a lineup of Cowan's closest musically talented friends, including the likes of Matt Hitt, Albert Hammond Jr., Winston Marshall, and Alan Pownall, all shot by Christiaan Felber.
NEW YORK CITY POP UP
2 RIVINGTON STREET BETWEEN BOWERY AND CHRYSTIE NEW YORK, NEW YORK 10002
DATES: TUESDAY NOVEMBER 1, 2016 – SUNDAY NOVEMBER 6, 2016
TUESDAY – FRIDAY, 2:00PM – 9:00PM