NORDSTROM MEN'S STORE NYC OPENS Retailer Debuts First Manhattan Flagship

Nordstrom, Inc. opened the doors this to its very first flagship, full-line New York City location and first ever stand-alone men's store at 235 West 57th Street. The three-level 47,000 square foot store offers a differentiated merchandise assortment across all categories, including popular and designer brands, along with a range of convenient services to serve customers on their terms.

EXCLUSIVE MERCHANDISE CONCEPTS

Olivia Kim, Nordstrom vice president of creative projects has curated a special Comme des Garçons (CDG) shop that will feature one of the largest local selections of the fashion house's coveted brands. Olivia commissioned artist Marc Hundley to design a space that invokes both the ethos of CDG and the streets of New York City. In a first for Nordstrom, the men's flagship will also feature designer shops by Calvin Klein, BalenciagaValentino, and Dior. Each space is united by a chainmail motif, but are distinguished by personalized fixtures adhering to each brand. The shoe department houses a Christian Louboutin shop displaying a wide range of the shoemaker's sporty and formal offerings. The Nike Men's Project, a sportswear and shoe destination for style and fitness-obsessed customers, will offer the brand's latest sneakers and apparel collections.

The store also features an array of customization and personalization experiences, including the Levi's Tailor Shop, where customers can shop Levi's Authorized Vintage, one of the largest vintage denim collections in existence, and also design custom embroidery on any item, heat press a shirt or get an express hem while they wait; Shinolawill offer watch customization in addition to a selection of tech products; exclusive to the flagship, Samuelson Custom Suit Visualizer is an interactive digital made-to-measure suiting experience at an accessible price point; Eton Endless Aisle is a digital touchscreen offering an expanded assortment of dress shirts and ties; and cult-favorite Le Labo will create personalized fragrance labels in the grooming department.

To celebrate the Nordstrom opening, brands have created limited-time exclusives, such as Cole Haan NYCH, a curated quarterly collection only available for 30 days, exclusive denim fit and wash options from Rag & BonePaigeAG JeansCitizens of Humanity, an exclusive camo jacket by Canada Goose and footwear from Timberland and Magnanni.

BRAND ASSORTMENT

Customers can shop a comprehensive selection of apparel brands across a broad range of price points, including Adidas, Carhartt WIP, Rodd & Gunn, Stone Island, Death to Tennis, Norse Projects, Lemaire, Moncler, Canali, Topman, Ted Baker London, Hugo Boss, Giorgio Armani, Tiger of Sweden and Givenchy. The accessories department houses brands like Foundwell, Ray Ban, Moscot, Mykita, Prada and Loewe. The vast shoe department will includeReebok, Common Projects, Vans, Alden, Church's, Salvatore Ferragamo, Balenciaga, Gucci and exclusives from Greats and Jack Erwin.

The grooming department will introduce to the U.S., barber-created Murdock London, who will be sending barbers to New York for special appearances. Saturdays NYCwill launch product alongside brands like ProrasoKiehl'sTom Ford Grooming and exclusive Ted's Grooming Room by Ted Baker London. An extensive fragrance selection will include options from Parfums de Marly, By Killian, Chanel, Valentino, Prada, Armani, Dior and many others.

SERVICE AND EXPERIENCE

Nordstrom is committed to serving customers on their terms and the Men's Store will offer a number of shopping services that provide convenience, speed and ease. At each store entrance shoppers will find Express Returns kiosks, plus Style Boards, 24/7 Buy Online & Pick-Up in Store, Reserve Online & Try in Store and Three-Hour Same Day Delivery anywhere in Manhattan, all which seek to bridge the convenience of online shopping with the personal experience of the store. Shoppers will have access to 24/7 Express Services during all hours for fashion emergencies like lost luggage or items that went unpacked, in addition a cell phone charging station, expert Shoeshine, an onsite Alternations & Tailoring department, and Complimentary Personal Stylists.

In the Clubhouse Bar customers can treat themselves to a drink or meal, while taking in intimate views of Central Park and Columbus circle. Hand-crafted cocktails, a selection of fine wines, as well and carefully selected snacks with seasonality in mind, including warm toasts, indulgent melts and a signature lobster roll developed by Nordstrom Chefs will be available. The Coffee Shop will feature Toby's Estate Coffee, a small batch roaster based in Brooklyn, serving unique handcrafted drinks by skilled baristas. As an added twist, the coffee bar will also offer draft beer on tap in addition to a section of local pastries.

The Nordstrom Men's Store NYC features the company's newest store design concepts, including an all-glass façade to bring in more natural light, unboxing the display windows, and connecting the shopping experience to the city. An open, flexible floor plan allows for an evolving curation of how products are displayed over time, depending on what New York customers respond to. The store environment will create a sense of discovery, allowing customers to navigate easily and find new brands they haven't experienced before.

Nordstrom has been a longtime believer of investing in artwork for its stores. New Yorkers will experience an extensive collection, featuring 39 works by both international and American artists, with a quarter being local. Suspended in the center of a three-story staircase, a floating, diaphanous tree sculpture entitled "Arctic Tree" by the Seattle-based artist John Grade is a nod to the retailer's Seattle roots.

COMMUNITY

Nordstrom believes we have a responsibility to give back to the communities we serve, so each year we donate 1% of our gift card sales to worthy nonprofits in the U.S., Canada and Puerto Rico. Our contributions most often take the form of a cash grant, but we are also proud to partner with local and national organizations through specific giving programs and by volunteering our time and resources.

As part of our Men's Store opening and as we continue to expand our presence in the New York metro area we have committed $5million dollars to NYC over the next three years. To stay true to our Nordstrom Cares mission we plan to support a number of programs and organizations that care for kids and empower youth, as well as those that have a significant impact on the community. In the coming months, Nordstrom will be forming a NYC Community Advisory Board to attract, vet and award community grants. We are proud to announce our first grant will be to the Hetrick-Martin Institute, the nation's oldest, and largest, organization supporting gay, lesbian, bisexual, transgender, and questioning (LGBTQ) youth to reach their full potential.

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Party at Jeffrey!!

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Last night, Jeffrey Atlanta at Phipps Plaza hosted their annual Jeffrey Fashion Cares VIP Patron Party. They went all out with a "pink" carpet and a red carpet, cocktails, catering, "informal" modeling in formal attire and, this was a fabulous treat, live fashion illustrations.

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As always, Jeffrey is at the top of the most spectacular displays in Atlanta! The Patron Party serves as a celebration of so many supporters and truly gets everyone excited to kick off the social season in the city. Visit JeffreyFashionCares.com for event info & deets! Save the date for August 25th!!!

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My kind of WINTER!

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The Winter Wren grand opening: Live jazz, with a three-piece band set the soundtrack for the evening as guests sipped on complimentary Cathead Vodka cocktails and wine while enjoying fresh sushi and bites by Genki Noodles and Sushi. In addition to offering a 20% discount throughout the evening, Winter Wren also did special Free People giveaways throughout the evening. And, to help celebrate the opening of its sister store, 310 Rosemont (offering high-end men's and women's apparel located just steps away) treated shoppers and partygoers to Wild Heaven Craft Beers and delicious fare from Ocean Catering Company.  

The energy

at Winter Wren last night was as

fresh

as the clothes themselves. It was an amazingly fun evening...

Take a look!

[All photos:

Tomas Espinoza

]

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Season to season, Winter Wren will offer customers an array of expertly merchandised inventory from brands like Michael Stars, BB Dakota, Ella Moss, BCBGeneration, French Connection, Wildfox, Aryn K., Joie Soft, Double Zero, Addison, Tuile, Charlie Jade, Kensie, MM Couture, Greylin, Jack, Karlie, Umano, and Seven For All Mankind, as well as jewelry, shoes, and handbags from designers like Sam Edelman, Michael Kors, Rebecca Minkoff, UGG, Minnetonka, Jessica Wren, Hobo and Ty Jewelry.

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Free People's Diana Vaughan & Winter Hodges

Meeting the man of the hour, Winter Wren owner,

Winter Hodges

was also the highlight of the evening for me.

WOW

, doesn't even begin to describe this guy. Winter is the most charismatic person I may have ever met. We spoke and carried on for some time. His spirit, energy and demeanor is so pure, so authentic. Yes, I'm been captivated by Winter and I can't wait to return to Winter Wren and visit  310 Rosemont as well, just so we can chat some more. And shop of course! YOU must stop by both locations. 

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Celebrity Faces of the Brands We Love

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by guest blogger, 

Sherry Levine

The latest crop of celebrity brand ambassadors has proven particularly promising, with such big names as Jennifer Lawrence and Amanda Seyfried signing on with their favorite designers. These celebs bring something new to the table, with their personalities proving every bit as important in attracting audiences as their hotness. Their effortless ability to change the image of some of the world's prominent brands is clearly attracting attention—and it should be.

Celebrities have long been paired with a wide array of brands in hopes of convincing the public to invest in the latest trends. And the tactic clearly works—if it didn't, companies would have quit sinking their money into celebrity endorsements long ago. While some critics scoff at celebrity branding as a marketing tactic that lacks creativity, recent campaigns have proven that, when the right celebrity and product are combined, the result can be truly droolworthy.

Givenchy's 2013 fall campaign

includes a number of prominent names, such as superstar stylist Carine Roitfeld and her daughter Julia Restoin Roitfeld. Although these are familiar monikers in the fashion world, those unfamiliar with haute couture are less likely to be influenced by their inclusion in the campaign. However, actress, dollface and recent trainwreck

Amanda Seyfried

is known and [hmmm] adored. As a result, she will attract plenty of attention to Givenchy's new Very Irresistible perfume.

Scarlett Johansson and Dolce & Gabbana

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Although she is not new to the Dolce & Gabbana brand (she shot a commercial for the designer back in 2011), Scarlett Johansson's recent re-inclusion in their fashion campaign is refreshing. Scarlett's pouty lips and seductive eyes will be showing off Dolce & Gabbana's exclusive line of makeup. She appears alongside a marble statue (which her flawless complexion easily outshines), looking beautiful as ever in makeup that is natural and yet sensual.

She was also recently spotted along with Matthew McConaughey in Malibu shooting with Dolce & Gabbana for their latest perfume campaign.

Jennifer Lawrence and Dior

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She's clumsy, she's awkward, she's cute... therefore, she's unbelievably loveable and, as Rolling Stone exclaims, she's "America's Kick-Ass Sweetheart." Jennifer Lawrence is appreciated both for her acting ability, her goofy photo shoots and her down-to-earth approach to the celebrity lifestyle. Let's just agree to put her 

hilarious pictures

on the side burner as she has the opportunity to show her sultry side. So why is this seemingly humble actress now the face of the consistently sophisticated Dior?

Turns out, Jennifer has begun to express an interest in fashion, and while doing so she never comes off as haughty or stuck up. By incorporating the seemingly opposite worlds of high fashion and Jennifer's laid back vibe, Dior is showing that the most stereotypical girl next door can transform herself into a fashion diva at the drop of a hat.

Tilda Swinton and Chanel Couture

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Known for her quirky sense of style, Tilda Swinton has recently been snatched up by fashion maven Karl Lagerfeld. Her big objective is to prove that Chanel Couture can be a forward-thinking label. In her Chanel campaign, Tilda is shown posing in front of a Scottish castle, and although the modeled designs lend her an air of elegance, she still manages to hold on to that whimsical vibe that makes her such an appealing (if occasionally perplexing) presence both on the silver screen and the red carpet.

As top designers continue to include prominent Hollywood names into their campaigns, they are likely to see greater engagement from consumers—a definite must-have in this golden age of starlets and social media.

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Project Runway goes to Europe

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This was anything but a European vacation for the Project Runway designers, though I am sure it was a blast! The designers and an assistant [former contestant] were sent to various European destinations, from Barcelona to Berlin, to seek inspiration and buy fabric for the challenge that would determine who'd move on to Fashion Week. Michelle's "do or die" moment came in the form of you're not eliminated but you're not going to Europe. Michelle stayed in NYC and even though she pouted and was kind of bitchy about it, she got to STAY in the competition. 

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Daniel surprised us all with this modern and edgy look. I love it. BUT he owes so much to Amanda who kept him current and on trend, otherwise he would have gone over-the-top dated and frumpy... So it will be interesting to see what he puts out for a collection since he won't have anyone guiding him.

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Stanley won the challenge. He and Richard went to London and came up with the dark couture-esqe design. The capelet is chic and the styling, fantastic. Stanley gets an A+ for drama. The only [minor] issue I have is that he lined the dress with a beautiful black sequin fabric. [He] and the judges loved it and called it a "surprise"... I don't quite see it that way... To me, lining the gown in such a dramatic textile made it seem like the model was wearing the dress inside out.

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Oh Patricia! Seriously, you go to Paris and you're inspiration is graffiti art??? WTF is wrong with you! Nina Garcia asked the same question, sans the "WTF." Paris is a fashion mecca. The most romantic city in the world and Patricia comes up with this schizophrenic nightmare. At the same time, I am so happy that Patricia has moved on to present in Fashion Week because I'm very interested to see the collection her artistic mind might produce. Nina and Heidi got into a debate [near argument] on art vs. fashion over Patricia. Amusing. Ratings. Drama. Blah Blah...

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The only reason I am happy to see Layana go home is because she has demonstrated over the last few challenges that not only is she out of her league at this point in the competition BUT that she is a spoiled child! In life, you often win through failure. It's about time she learned that. By itself, the lace coat is good but as an ensemble, especially with the flowy blouse sleeves poking through, it's hideous. Maybe Daniel rubbed off on her because how a young designer can create something so dated just doesn't make sense. AUF! #fail

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Finally, we have Michelle... good job! I don't think she regrets not going to Europe since going to Fashion Week is way better. I love the punk and bondage elements of the dress. The chest plate is reversible btw. Off subject: One word of advice for Michelle... seek counseling for your space and intimacy issues. That no hugging thing is freaky freaky weird and rude!

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