Atlanta Fashion Week Officially Announced

Atlanta Fashion Week (ATLFW) was officially announced with the City of Atlanta Mayor’s Office of Film and Entertainment, Invest Atlanta, RAGTRADE ATLANTA and more at the W Atlanta-Buckhead hotel. Atlanta Fashion Week will take place August 5 – 9, 2020 and will host a series of runway shows, fashion presentations, shops and industry talks. The city-wide event will feature a diverse group of local, national and global designers and talent.

atlfw atlanta fashion week

Diversity and inclusion will play a major role in not only positioning Atlanta as a global fashion destination, but the success of Atlanta Fashion Week. With a highly acclaimed reputation and influence in pop culture, Atlanta is primed to intersect fashion, tech, music and visual arts on a national stage.

The Mayor’s Office of Film & Entertainment under the direction of Phillana Williams committed their support and resources to ensure the success of Atlanta Fashion Week. Williams also spoke to the positive impact fashion week will have on Atlanta’s economic growth including culture, commerce and jobs. Lonnie Soobar, director of small business development for Invest Atlanta shared additional insight about the many programs the agency provides to support local designers. Saboor also shared Invest Atlanta’s commitment to expanding their small business programs further. Philanthropic Educator and Founder of, E. Vincent Martinez discussed how Atlanta Fashion Week will benefit fashion students with real life experience and how the platform will assist in retaining talent in the Atlanta market. Tracey Lloyd, district manager of JC Penny shared three key reasons why Atlanta is uniquely positioned to deliver on a fashion week; discussing how demand, supply and culture are closely aligned with our retail community. Robert Woolridge, general manager of W Atlanta-Buckhead shared his excitement around the launch of Atlanta Fashion Week and how his property is in full support.

Angela Watts, producer of Atlanta Fashion Week (centered) shares her vision about the upcoming show in 2020.

Angela Watts, producer of Atlanta Fashion Week (centered) shares her vision about the upcoming show in 2020.

Atlanta Fashion Week is committed to evolving into a global fashion destination with the mission of celebrating diversity, innovation and creativity in fashion. Our primary goal is to create an interactive hub for fashion designers where trend-setting work is celebrated before it reaches a mainstream audience. Atlanta Fashion Week is the ultimate resource for fashion designers and represents fashion as a conduit for expression in technology, music and visual arts.

Visit ATLFW HERE & Join their mailing list.


Cultivate - From Ideas to Action with Ragtrade Atlanta

Join the June Ragtrade Atlanta conversation, "When Style Meets Business" this Tuesday evening at Bloomingdales Lenox Square Mall. Learn about what it takes to work in the business of wardrobe. Doors open at 6 PM. 

Fashionado's E. Vincent Martinez moderates the discussion with this fabulous panel:

- Holly Katz Style
Wardrobe & Personal Stylist

- Emily Sistrunk
Photo Stylist & Founder of Pixhouse Studios

- Jaclyn Banner-Akeju
Costume Designer




The Guests & Pups - photos by Deanna Fiveash & Paul Biagui



[My] "Style Signature" Shoot with Atlanta-based photographer Ralph Collins

e. vincent martinez fashionado

A couple years back, a young photographer caught my eye at the Ragtrade Atlanta runway show. Ralph Collins was framing his shots in an unconventional way by using different angles and suggesting art and movement.

Recently, he contacted me and offered a photo shoot but gave me a challenge at the same time. He wanted to capture "my style" and gave me three parameters to feature: brunch, casual day and formal. This wasn't the challenge! The challenge was that I had to pull from my own wardrobe - yep, my closet. At first I thought damn, I like when I get to play with labels from Saks or Jeffrey Atlanta - I'm tired of what's in my closet. You understand, right? Ralph's request made me think a little harder and appreciate what I already had. For the "formal" look, I knew I didn't want to do black tie so I opted for a suit and tie. Gucci suit, YSL coat and a crisp white shirt from Nordstrom. The safari jacket and green sweater for brunch and for a stylish casual look I went with joggers and a Chanel sweatshirt, sneakers by Tods.

Ralph was pleased with my choices. This is what he said about the shoot: 

The man himself, Mr. Fashionado, E. Vincent Martinez, stands in front of my lens for the very first time and it was a true experience. What is very understated is the level of personal style that the titled "style bloggers" have, due often to the assumption that their style is birthed from the necessity of their profession. With this photoshoot, I challenged that paradigm and requested that Vincent would come to the shoot prepared, given only the parameters of three occasions "Brunch" "Casual Day" and "Formal Dress". When we arrived at the studio for setup, and he began to display the wardrobe, he spoke with such assurance, such understanding in each piece and the meaning behind them and the memories that were attached to them; completely in awe I hung on every word while imagining exactly how I wanted to showcase them. 
Vincent's signature style became clear to me as we began to shoot. Simple staples with characteristics that reflect the functionality in which they're meaning to be used. No item brought simply for the sake of a logo, name recognition, or the need to prove one as "fashionable", but all items brought as a reflection of the necessary functions. 

I'm flattered and humbled. Thank you Ralph Collins. Keep doing what you're doing!


Men's Book Style Setters "Men of Style"

And here it is... Modern Luxury has chosen five dapper gentlemen as their 2017 Style Setters featured in the Fall issue of Men's Book. I am honored and thrilled to be among the Men of Style along with Todd Hoyles, Leron Rogers, Drew Brown and Dennis Dean. Very stylish company.

The photo shoot was a blast! Shot at a swanky penthouse at The Sovereign by Patrick Heagney, he and Stephanie Davis Smith of Modern Luxury had me doing all sorts of wild poses - all in the name of fashion and editorials. 

I want to give a huge thank you to Jeffrey McQuithy at Vis-A-Vis The Salon for my hair and grooming and another huge thanks to Jeffrey Atlanta's Men's Store. I'm wearing a Gucci suit with a Dior shirt in both shots but switched out the Gucci sneakers in the Table of Contents photo for a Maison Margiela lowtop paint-splatter sneaker in the other shot. Notice the Fendi Monster eyes peekaboo bag in both shots - a #MUSTHAVE!

You can see my spread and the other dapper dudes in the current issue of Men's Book, HERE!


The Face Magazine Issue 5 Release and Fashion Show

E. Vincent Martinez, The Face Magazine runway. Photos by: Torey Searcy Photography

E. Vincent Martinez, The Face Magazine runway. Photos by: Torey Searcy Photography

Joseph McCrae


Elias Gurrola

Hamptons Men's Clothier

Rinat Brodach

From evening wear to menswear to the avant garde, The Face Magazine set Charlotte on fashion fire recently at their Issue 5 Release fashion show. The runway was ablaze with looks from talented emerging artists as well as established brands like Dillards and Hampton's Men's Clothier. Designers Joseph McCrae and Elias Gurrula proved they are NYFW ready with their collections and featured designer Rinat Brodach showed us how it's "done" in New York. 3BlackBird Management models rocked the runway, giving us the modern, chic and edgy woman set forth by the designers. I was thrilled to emcee the show which took place at Le Meridien Charlotte and interact with stylish guests.



PHOTOS: Doggies on the Catwalk 2017

Nothing could stop the 10th Annual DOGGIES ON THE CATWALK! The 'catwalk' glistened with over 40 looks from Akris, Alice + Olivia, COS, Les Copains, La Perla, Monck Mason Clothiers, Planet Blue, Tod's and Christian Louboutin. Enjoy runway and behind-the-scenes images from David Scott Photography - We'll continue to add as they come in! Photos: David Scott Photography.

It was a wonderful and very successful evening of fashion, fur babies and philanthropy to benefit Canine Assistants.