Jägermeister Launches Limited "Best Nights" Streetwear Collection

With the BEST NIGHTS collection, Jägermeister is launching its first ever international streetwear collection. The clothing pieces target the streetwear community worldwide and will be available for brand and fashion enthusiasts in 22 markets.

"The best nights as part of our very own brand promise inspired us to create this one-of-a-kind collection", says Wolfgang Moeller, Global CMO. "For those nights, superb style is just as important as the perfect ice-cold shot."

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Core elements of the Jägermeister brand, urban streetwear style and bits of nightlife come together in twelve exclusive pieces that make up the BEST NIGHTS collection. Each item also emphasizes the meaning of a best night with friends. Even though these nights look different now because of the global coronavirus pandemic, Jägermeister is committed to spreading a message of optimism, conveying that we will hopefully soon be able to enjoy our best nights out together with each other again.

To make a contribution in support of the club culture that is severely threatened by this crisis, Jägermeister will give one euro per order to the United We Stream initiative. The international cultural platform and streaming collective is committed to supporting club culture during this worldwide crisis.

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Design Your Own Suitsupply Custom Made Coat

Embrace the sartorialist in you with Suitsupply’s newly launched  Custom Made Coats program. Alongside Custom Made suits, jackets, trousers and shirts, Suitsupply’s comprehensive tailoring program now allows you to create your own coat from scratch. I know - I’m a customer who can attest to the quality of the fabric, the tailoring, fit and the overall, custom made experience.

Choose from 17 fabrics from world renowned Italian mills and personalize it with countless design and detail options. You will also select your style and coat detailing. And don’t worry, the Suitsupply design specialists are there for you. Seriously, they are well versed and well-educated about the brand. While it may be overwhelming to make so many design choices, Suitsupply will be with you every step of the way. You’ll walk out a dapper man. Additionally, there is a gratifying feeling knowing the garment was made specifically for you. It’s truly all about the fit. And a good fit, partnered with the best fabrics, impeccable tailoring and great style make for a winning combination.

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BALMAIN Pre-Fall 2021 Menswear

Exaggerated shoulders, pattern on pattern and pastels make up the Balmain man for pre-Fall 2021. Creative director, Olivier Rousteing, who’s been with the brand for 10 years next February, set aside his maximalist ways and gave us clean lines, no bling. But as always, Olivier Rousteing gave us fashion! And we love and thank him for that! And for the tennis enthusiast, there’s something for you as well.

“It’s a collection for morning-to-evening, and it’s a collection that is about taking care of yourself,” said the 35 year old Olivier Rousteing. “But when I say taking care of yourself I mean by going outside your home and doing what you enjoy. We’ve all been taking care of ourselves by staying in our homes, staying in pajamas, robes, hoodies. But maybe let’s think about the idea of going out, seeing people we haven’t seen for months, and taking pleasure in seeing and being seen.” He went on to say, “There is a lot of nostalgia in the collection,” Rousteing observed: “I tried to go back to when there was more happiness in fashion.”

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DIOR MEN Pre-Fall 2021 Menswear

This time last December, Kim Jones’s many fans across the fashion and art worlds were gathered in Miami Beach. His Dior Men show was a Basel-adjacent affair, complete with a walk-through of the new Rubell Museum. The pandemic scuttled plans to stage a show in Beijing for Jones’s latest outing—there was a livestreamed video and a screening party at the city’s Phoenix International Media Center instead—but in every other way, this collection is just as ambitious as that pre-COVID occasion.

The coronavirus crisis shuttered businesses across New York City this year. Still, even on the quietest days of the summer, there was a line outside SoHo’s Dior Men store. Jones has a phenomenon on his hands; there are similar lines in Los Angeles and other cities. “People like to feel part of a gang, only now because of social media it is much more global,” he said on a Zoom call. These off-season collections feed that global excitement.

Last year, Jones revealed a colorful collaboration with Shawn Stussy, the streetwear OG. This season, he tapped Kenny Scharf, an American artist who emerged from the 1980s East Village scene, making street art alongside his friends Keith Haring and Jean-Michel Basquiat. “The fun and the energy of that time—you see young kids being excited by Kenny Scharf’s work. It’s speaking across generations,” Jones said.

Scharf’s canvases can now fetch up to six figures, but he still has street cred: Via “Karbombz,” a public art project, he’s tagged upwards of 300 cars with his imaginary creatures—all for free. Together, the designer and the artist selected contemporary pieces and older ones to reproduce, including When the Worlds Collide, a 1984 canvas in the Whitney’s permanent collection. Scharf also designed 12 Chinese zodiac signs for the show’s knits and underpinnings, and, of course, he had free rein to reinterpret the Dior logo.

“I just wanted it to be a very full-on version, using specific techniques to recreate his work in really beautiful ways, to make it even more Pop,” Jones said. In some cases, the Dior ateliers were joined by Chinese artisans who rendered Scharf paintings in delicate seed embroideries. Silhouette-wise, Jones’s instinct was to soften his distinctive tailoring and give it a more lounge-y attitude. Jackets are belted like robes and pants are easy; some of the models wear Oblique-patterned slippers. We are still locked in, after all.

Answering needs or triggering desire, Jones erases distinctions between high and low, and his roving eye sees heroes in all places. This season he invited the DJ Honey Dijon to the party, and she enlisted Lady Miss Kier to record a Dior-ified rendition of Deee-Lite’s megahit “What Is Love?” The intergalactic vibe of the runway video was partly inspired by Jones’s interest in The Mandalorian. “I thought it was fun to bring all these things together in a time when it’s quite negative, and to have a bit of optimism,” he said.

Scharf, whose first show was at New York’s Fiorucci boutique in 1979 and earliest fashion hookup was with Stephen Sprouse, is the perfect Jones collaborator. His work gleefully obliterates boundaries too. “I’m one of the inventors of all that,” Scharf said on a call from his L.A. studio. He raved about Jones: “He’s a listener, he’s a learner, and that shows. He went really deep into what I’m doing.” Those lines outside Greene Street seem only bound to grow.

Source: VogueRunway/Nicole Phelps

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