Tom Ford Opening at Phipps Plaza


Simon, a global leader in premier shopping, dining, entertainment and mixed-use destinations today announced that iconic luxury brand Tom Ford will open boutiques at two of Simon’s premier properties, The Galleria in Houston and Phipps Plaza in Atlanta. Both boutiques will feature women’s and men’s ready-to-wear fashion and will open by Holiday 2019.

The 4,000 square-foot store in Houston will be located in The Galleria’s luxury wing which includes Chanel, Valentino, Louis Vuitton, and Saint Laurent among others. At 4,500 square feet, the Tom Ford boutique at Phipps Plaza will join the new Valentino boutique, newly-expanded Gucci and Jeffrey stores, and the first-in-market Saint Laurent.

“We’re very pleased to continue our long-standing relationship with Simon through the addition of our two newest stores in Phipps Plaza and The Galleria,” said Tom Ford, the company’s Chief Executive Officer and Creative Director. “Houston and Atlanta continue to be very strong markets for our business, and we look forward to serving our customers in these new stores.”

“Simon and Tom Ford are a perfect fit combining one of fashion’s most prestigious names with two of Simon’s leading properties,” said Velda Turan, Simon’s Senior Vice President of Luxury Leasing.

More than 30 million visitors each year enjoy the uniquely comprehensive experience of The Galleria, one of the nation’s top ten shopping centers and the largest in Texas. Spanning 2.4 million square feet of space, housing 400 stores and restaurants, two high-rise hotels, and three office towers, The Galleria is Houston’s most popular retail and tourist destination, meeting every budget, style and taste. The Houston Galleria is owned by a joint venture between Simon and Institutional Mall Investors.

Located in Atlanta’s prestigious Buckhead district, Simon’s Phipps Plaza is the Southeast’s premier upscale shopping, dining and entertainment destination. Its distinctive mix of contemporary and luxury fashion is home to more than 50 market-exclusive brands. Ground was broken in October 2018 on a transformative mixed-use redevelopment which will include the arrival of Nobu Hotel and Restaurant Atlanta, a 90,000 square-foot Life Time® healthy living and entertainment destination, and One Phipps Plaza, a 13-story, 350,000 square foot Class A office building. The reimagined Phipps Plaza is set to open in phases beginning in 2020.




Atlanta’s most philanthropic and fashionable affair, Jeffrey Fashion Cares, is set to celebrate 27 stylish years on Monday, August 26, 2019 at 7 p.m. The annual event, which has become a mainstay on Atlanta’s social circuit, is founded by acclaimed retailer and arbiter of style, Jeffrey Kalinsky, who recently expanded his Atlanta store in Phipps Plaza and is now offering both men’s and women’s clothing, shoes, accessories and jewelry.  What is aways an unforgettable evening, Jeffrey Fashion Cares will kick off with a cocktail reception and dynamic silent auction followed by a high-energy live auction.  The evening’s pièce de résistance, a runway show featuring Kalinsky’s style selections from high-end designers, once again promises to dazzle with looks from Celine, Christian Dior, Givenchy, Dries Van Noten, Sacai, Saint Laurent Paris, Balenciaga, Valentino, Christian Louboutin and Manolo Blahnik. The 2019 event will be held at Phipps Plaza and benefit Susan G. Komen Greater Atlanta, the Atlanta AIDS Fund (AAF), and the Medical University of South Carolina.

New this year, Marsha Archer, CEO and President of M Squared Public Relations, joins veteran co-chairs Lila Hertz and Louise Sams to continue Kalinksy’s mission to raise as much funds and awareness for the event’s beneficiaries as possible.  Selling out year after year, guests will slip into a completely transformed and private environment in the Monarch Court at Phipps Plaza located in the heart of Buckhead.  Last year’s event raised nearly $625,000 for the organizations, and in its history, Jeffrey Fashion Cares has grown into one of the largest combined AIDS and breast cancer benefits in the country. Sponsor and patron packages are currently available. A limited number of single seat tickets will be on sale beginning July 15, 2019.  For more information, visit   


Trina Turk Grand Opening Recap

Trina Turk Grand Opening


Photo courtesy of Trinity Productions Inc.

As if a Trina Turk showroom at Phipps Plaza wasn't fabulous enough, fashionadoTV got to interview the designer just two days after her Spring 2014 presentation at Mercedes Benz Fashion Week in NYC. We had an insightful conversation about Turk's love of mid-century Modern and how it influences the brand. AND when asked what the future holds for Trina Turk, the fashion flood gates opened and an absolutely amazing, impressive and over-whelming amount of style-conscious fabulousness poured out... just wait!!! Wow... stay tuned and hold on! You too Mr. Turk fans. 

Interview coming soon...

Oh, and as for the grand opening of her latest super-mod showroom at Phipps Plaza, Atlanta... it was incredible. Packed with Trina Turk fans and flowing with bubbly. 


Black Friday with Jeffrey & The Atlantan


Even Santa’s busy little helpers will have to stop shopping to see what all the buzz is about at

Jeffrey Atlanta


Black Friday!

The Atlantan


Modern Luxury, in partnership with Jeffrey Atlanta, will feature the designs of Celine, Prada, Lanvin, Balenciaga, Gucci, Christian Louboutin and more in a custom window-display that doubles as a live fashion photo shoot for the magazine’s January/February issue at the Phipps Plaza store on Friday, Nov. 23, from noon until 3pm.

Santa loves milk and cookies, and apparently so do Atlanta’s fashionistas! Jeffrey Atlanta will be serving Mr. Claus’ favorite snack for shoppers, while NYC fashion photographer

Colby Blount

and Editor in Chief

Stephanie Davis Smith

will be on hand capturing the live fashion show for an upcoming issue of

The Atlantan


Also turning shoppers’ heads will be fashion illustrator and Council of Fashion Designers of America (CFDA) nominee

Jason Bunin

who will be sketching live personalized illustrations in a separate storefront window. Interested clients should make an appointment today by calling 404.237.9000.







Jeffrey Atlanta & UrbanCouture

by Mary Alice Hull


A few Fridays ago I had the pleasure of joining Vincent Martinez and his fashion students at Jeffrey Atlanta for one of the most entertaining and knowledgeable breakfasts of which I have had the honor to be a part.

This particular morning came about following the showcase of Vincent’s students amazing work at the “Doggies on the Catwalk” a few weeks prior. Don Purcell, Jeffrey Atlanta's General Manager, and friend Cathleen Smith, were sitting together at the show. They were amazed that high school students could produce such profound work! The two were so impressed with the students that they decided that it would be extremely fun and of course educational (this was during school!) to have the students come in, before regular work hours,  to Jeffrey Atlanta and see the work of some of the world’s top designers!

[caption id="attachment_6980" align="aligncenter" width="478" caption="Don Purcell talks about Lanvin and it's deconstructed details."]don-purcell-jeffrey-atlanta-urbancouture-malori-rodriguez-mary-alice-hull-lanvin-vincent-martinezfashionado[/caption]

This is an opportunity that might only come about for those amateur designers chosen for Project Runway and clearly is not something that many of us are privy to.  With the opportunity at hand, Vincent jumped at the chance and here we are; Friday morning at Jeffrey Atlanta. I had never been inside Jeffrey before, but being familiar with the store after attending and working Jeffrey Fashion Cares this past fall, I believed that I was walking into a business that is generous and unbelievably kind, and my beliefs were proven accurate.

The breakfast began at 9AM and as I walked through the halls of Phipps Plaza  I couldn’t help but feel a delighted giddiness about walking into Jeffrey Atlanta, before hours to enjoy an audience with the man who knows it all! Don Purcell, gave precise details to each piece of clothing  as well as it’s designer’s background. Who gets that chance? One could google a designer all day long and read about their background and what got them started, their inspirations, etc. but the energy that was created from Don and his expansive wealth of knowledge was something that truly can’t be found on the internet, much less in the usual high school classroom. It was like butter hearing him talk.


As someone who would like to fancy themselves knowledgeable about fashion and tries to be cutting edge and on the brink, I was mesmerized. Then I saw the student’s faces and I realized that their absorption was on a level beyond my own. It was easy to understand because Don captured the room not only with his content but with his passion. Suddenly, it was very clear to me that the students recognized this as a rare and treasured opportunity. Don cast vision for these future designers, he made them believe that they could accomplish greater things, but also modeled the courage that their dreams, like his own could come true.

It was a privilege for me to observe and to be a part of this inspiration for future designers. I won’t forget it. But I suspect that my own appreciation is a fraction of the gratitude felt by the future designers themselves. Thank you Don and Vincent for the opportunity!

[caption id="attachment_6982" align="aligncenter" width="478" caption="UrbanCouture designer, Lindy Menefee, takes a closer look at an exquisite Proenza Schouler dress."]lindy-menefe-proenza-schouler-vincent-martinez-malori-rodriguez-urbancouture-fashionado[/caption]


[caption id="attachment_6984" align="aligncenter" width="478" caption="Vincent Martinez, Tom Espinoza and Chris McClellan are as mesmerized by Don Purcell as much as the UrbanCouture designers are."]vincent-martinez-don-purcell-malori-rodriguez-jeffrey-atlanta-fashionado[/caption]

[caption id="attachment_6985" align="aligncenter" width="478" caption="All photos by Malori Rodriguez."]malori-rodriguez-jeffrey-atlanta-fashionado[/caption]