Atlanta’s most philanthropic and fashionable affair, Jeffrey Fashion Cares, is set to celebrate 27 stylish years on Monday, August 26, 2019 at 7 p.m. The annual event, which has become a mainstay on Atlanta’s social circuit, is founded by acclaimed retailer and arbiter of style, Jeffrey Kalinsky, who recently expanded his Atlanta store in Phipps Plaza and is now offering both men’s and women’s clothing, shoes, accessories and jewelry.  What is aways an unforgettable evening, Jeffrey Fashion Cares will kick off with a cocktail reception and dynamic silent auction followed by a high-energy live auction.  The evening’s pièce de résistance, a runway show featuring Kalinsky’s style selections from high-end designers, once again promises to dazzle with looks from Celine, Christian Dior, Givenchy, Dries Van Noten, Sacai, Saint Laurent Paris, Balenciaga, Valentino, Christian Louboutin and Manolo Blahnik. The 2019 event will be held at Phipps Plaza and benefit Susan G. Komen Greater Atlanta, the Atlanta AIDS Fund (AAF), and the Medical University of South Carolina.

New this year, Marsha Archer, CEO and President of M Squared Public Relations, joins veteran co-chairs Lila Hertz and Louise Sams to continue Kalinksy’s mission to raise as much funds and awareness for the event’s beneficiaries as possible.  Selling out year after year, guests will slip into a completely transformed and private environment in the Monarch Court at Phipps Plaza located in the heart of Buckhead.  Last year’s event raised nearly $625,000 for the organizations, and in its history, Jeffrey Fashion Cares has grown into one of the largest combined AIDS and breast cancer benefits in the country. Sponsor and patron packages are currently available. A limited number of single seat tickets will be on sale beginning July 15, 2019.  For more information, visit   


Givenchy Brings Back the Famous Shark Motif

Under the new creative director, Clare Waight Keller, Givenchy is releasing apparel with its famed shark motif. The black Cuban T-shirt, backpacks and caps can be purchased with this iconic white shark embellished on them. Apparel is available for purchase on MR PORTER starting at $495 USD.



fashionado Style

E Vincent Martinez fashionado
E Vincent Martinez fashionado

I don't subscribe to the selfie revolution, which is not to say that I never... I just don't that often. I'm certainly not of the narcissistic look at me I'm gonna tell you how to dress because I have more style than you

 blogger mindset. OR worse... look at my outfit, but it so I can make a commission!  I try my best to share and provide fun and interesting content on fashionado. SO today, I'm trying out something different. I want to appease my friends who keep asking me to talk about MY style. I've resisted, but here we go: In this faceless selfie, I'm pictured in last night's outfit to the GOCA Patron cocktail party at the Capital Grille in Dunwoody. I knew I wanted to wear a blazer since it was a cocktail party. I chose one of my old faves, a Givenchy camel color wool jacket which I've had forever. Fits great and keeps me warm! I love pattern. The shirt is from Express and of course, a pocket square is a must to complete any look! Silk. Orange. Century 21, NY. BTW, I did wear pants: Banana Republic, navy, with a subtle banker's stripe. Hey, have a great Saturday everyone!


Jeffrey Fashion Cares Video Recap

Jeffrey Fashion Cares 2013:

Coming of Age 21 Years Strong

The 21st Annual

Jeffrey Fashion Cares

hit Atlanta by storm with the season's best from Givenchy, Gucci, Lanvin, Saint Laurent, Proenza Schouler and many many others. An amazing evening benefitting the Atlanta Aids Fund and the Susan G. Komen for the Cure - Greater Atlanta Affiliate. 


Jeffrey Fashion Cares 2013 Preview

Jeffrey Fashion Cares 2013:

A Designer Preview

Dior, Givenchy and Alaïa ... what more can a girl want? Hmmm... how about Gucci, Lanvin and Jimmy Choo?! Well darlings, you're going to get a whole lot more than that at the 21st Annual

Jeffrey Fashion Cares benefit on August 26th at the American Cancer Society building in downtown Atlanta.

WATCH the video for a sneak peak of the uber fab designer fashion waiting for you... Oh, and don't forget to get your tickets before they sell out!

Buy Here



Jeffrey Atlanta GM Don Purcell "teased" us with the knowledge that he had [in his possession] amazing designer looks right off the European runways ready for JFC. He wouldn't say what designers but he swooned over Givenchy.


Celebrity Faces of the Brands We Love

[caption id="attachment_21339" align="alignleft" width="160" caption="AMANDA SEYFRIED / Givenchy. Photo by Flickr user stab at sleep"]



by guest blogger, 

Sherry Levine

The latest crop of celebrity brand ambassadors has proven particularly promising, with such big names as Jennifer Lawrence and Amanda Seyfried signing on with their favorite designers. These celebs bring something new to the table, with their personalities proving every bit as important in attracting audiences as their hotness. Their effortless ability to change the image of some of the world's prominent brands is clearly attracting attention—and it should be.

Celebrities have long been paired with a wide array of brands in hopes of convincing the public to invest in the latest trends. And the tactic clearly works—if it didn't, companies would have quit sinking their money into celebrity endorsements long ago. While some critics scoff at celebrity branding as a marketing tactic that lacks creativity, recent campaigns have proven that, when the right celebrity and product are combined, the result can be truly droolworthy.

Givenchy's 2013 fall campaign

includes a number of prominent names, such as superstar stylist Carine Roitfeld and her daughter Julia Restoin Roitfeld. Although these are familiar monikers in the fashion world, those unfamiliar with haute couture are less likely to be influenced by their inclusion in the campaign. However, actress, dollface and recent trainwreck

Amanda Seyfried

is known and [hmmm] adored. As a result, she will attract plenty of attention to Givenchy's new Very Irresistible perfume.

Scarlett Johansson and Dolce & Gabbana

[caption id="attachment_21338" align="alignleft" width="162" caption="Photo by Flickr user GabboT"]



Although she is not new to the Dolce & Gabbana brand (she shot a commercial for the designer back in 2011), Scarlett Johansson's recent re-inclusion in their fashion campaign is refreshing. Scarlett's pouty lips and seductive eyes will be showing off Dolce & Gabbana's exclusive line of makeup. She appears alongside a marble statue (which her flawless complexion easily outshines), looking beautiful as ever in makeup that is natural and yet sensual.

She was also recently spotted along with Matthew McConaughey in Malibu shooting with Dolce & Gabbana for their latest perfume campaign.

Jennifer Lawrence and Dior

[caption id="attachment_21337" align="alignleft" width="162" caption="Photo from Wikimedia Commons"]



She's clumsy, she's awkward, she's cute... therefore, she's unbelievably loveable and, as Rolling Stone exclaims, she's "America's Kick-Ass Sweetheart." Jennifer Lawrence is appreciated both for her acting ability, her goofy photo shoots and her down-to-earth approach to the celebrity lifestyle. Let's just agree to put her 

hilarious pictures

on the side burner as she has the opportunity to show her sultry side. So why is this seemingly humble actress now the face of the consistently sophisticated Dior?

Turns out, Jennifer has begun to express an interest in fashion, and while doing so she never comes off as haughty or stuck up. By incorporating the seemingly opposite worlds of high fashion and Jennifer's laid back vibe, Dior is showing that the most stereotypical girl next door can transform herself into a fashion diva at the drop of a hat.

Tilda Swinton and Chanel Couture

[caption id="attachment_21336" align="alignleft" width="160" caption="Photo from Wikimedia Commons"]



Known for her quirky sense of style, Tilda Swinton has recently been snatched up by fashion maven Karl Lagerfeld. Her big objective is to prove that Chanel Couture can be a forward-thinking label. In her Chanel campaign, Tilda is shown posing in front of a Scottish castle, and although the modeled designs lend her an air of elegance, she still manages to hold on to that whimsical vibe that makes her such an appealing (if occasionally perplexing) presence both on the silver screen and the red carpet.

As top designers continue to include prominent Hollywood names into their campaigns, they are likely to see greater engagement from consumers—a definite must-have in this golden age of starlets and social media.



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Givenchy x Barneys


Gordon von Steiner



take us on a trip. A cracked-out, psychedelic, anxiety-ridden trip to


New York. And the best part is that you don't actually have to get high to enjoy this video, though I use the word "enjoy" loosely. The short film is a very edgy presentation of the Givenchy 2013 spring/summer line. [The video] It's abrupt, modern, anything but relaxing, confusing but way more compelling and visual than Brad Pitt's Chanel vid... High fashion, tattoos, drugs, religious and homoerotic references and a post-apocalyptic music score... Givenchy...