During New York Fashion Week: Men’s S/S 2017 at the ultra-trendy Meatpacking District venue, Industria, Lead Hairstylist, T. Cooper of Metro Look, and her team were sponsored by ECRU New York and Conair to create wet natural textured hairstyles for the BENCH/Body show. BENCH/Body is the market leader for underwear in the Philippines. They carry a wide range of premium quality undergarments including basic, trendy, and sexy at affordable prices.
Cooper named the style the “Au Naturale” and it was created using the ECRU New York products: Rejuvenating Moisture Mist, Silk Nectar Serum, and Sunlight Styling Spray. “Once I saw the models that were going to be in the show, I knew that I wanted to embrace their natural hair texture. BENCH Body casted a lot of models with the best curls that you’ve ever seen in your life!” said Cooper. The stylists sprayed the models’ hair with Rejuvenating Moisture Mist to hydrate and eliminate frizz from curls and waves. They then dried the hair from underneath with a diffuser to form curls and waves. The curls were then defined with a Conair Infinity Pro curling iron. Next, the models had Silk Nectar Serum applied generously to the hair for illusion of wet hair. Finally Sunlight Spray was used to keep the style’s shape. “The ECRU New York products worked perfectly for enhancing the models’ texture.” says Cooper.