Exploring What Luxury Means in 2019

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The luxury market is changing because consumers are changing. The rise of environmentalism, sustainability, and digital activism mean that luxury brands can no longer take a step back and cater to what feels and looks good. They now are expected to be the world leaders when it comes to their industry. The fashion industry, in particular, has faced massive backlash over its wasteful processes. After all, when thousands have died in the process, rivers run with chemical dyes, and massive lakes dry up from cotton production, it’s no wonder that the consumer is up in arms.

They want fashion; they also want to feel like they’re leaving the world in a better place. Though the middle market is still having difficulties (budget consumers would rather prices didn’t go up) that doesn’t hold true for the luxury market. Today luxury means great quality and design, but it also means being socially and environmentally conscious.

The Rise of Environmentalism

Perhaps it started with Blue Planet, or with the concept of minimalism, or perhaps it has been building for years and only in the last few has taken worldwide attention. Plastic is demonized, luxury fashion brands have faced massive backlash over their burning policies, and the true cost of fashion has been driven home.

Fast fashion brands are putting out more sustainable collections. Clothes recycling has become more common, and the second-hand market is set to out-value the luxury market in a few short years. Luxury brands cannot afford to ignore this, not when top trending styles are often just rehashes of the past.

A jacket on the catwalk could easily be replicated by buying a retro coat online. A key look can be replicated by buying vintage items and tailoring them. Fashion has come full circle, so luxury brands need to offer something new.

The Rise of Diverse Beauty Representation

For luxury brands to succeed in the future, they must cater to greater representation. This means using a diverse cast of models in their campaigns, but it also means crediting and caring about the communities whose designs they have adapted or whose hands created their clothes. Dior came under fire recently for appropriating a traditional style of dress. By giving back to communities and tracing heritage where it belongs, luxury brands can give their customers more value and meaning, while also lifting up these traditional communities.

The Rise of Mobile Activism

Digital activism cannot be ignored, especially when it is how big stories spread. That is why luxury brands must be socially conscious and care about the people along their supply chain, from inspiration to production, to marketing.

What this Means for the Luxury Industry

This means that the luxury market is now expected to:

  • Do more for the planet

  • Ideally commit to a circular business model

  • Aim to clean emissions and output from production

  • Use less water

  • Support local communities

  • Use innovative materials that do not harm the planet or animals

  • Represent real people, not one beauty standard

  • Use innovation to offer personalized products

The luxury world cannot afford to slip up here, because emerging luxury fashion brands will take their place and second-hand fashion is already set to overtake them in sales.

FASHIONADO

Ferragamo Autumn Winter 2018 Campaign

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Suffused by a dynamic and diverse new spirit, a peerlessly exquisite historical Italian house suddenly echoes with life, laughter and youth again.

For Autumn Winter 2018 Salvatore Ferragamo presents neither one Ferragamo woman, nor one Ferragamo man - instead inviting a broad community of models to reflect the glorious multiplicity of today in a patchwork of characters under the creative direction of Paul Andrew. Shot by Harley Weir and featuring Stella Tennant, Shanelle Nyasiase, Rianne Van Rompaey, Xiao Wen Ju, Piero Mendez and Edoardo Sebastianelli, this milestone Ferragamo campaign represents a fresh page in the house’s remarkable history. 

The new ‘Ferragaristocracy’ as imagined by Andrew is defined by its commitment to progress - because to embrace change is the key to success in contemporary culture. Andrew says: “One of the original inspirations of the collection featured in this campaign was the Duchess of Devonshire - a formidable personification of old-school elegance and privilege. And her grand-daughter Stella inhabits that refreshed persona with an effortless grace. But in 2018 you don’t have to be to the manor born to have a compelling and stylish manner about you. Curiosity, taste and a breadth of vision - not a narrowness - is what counts today.”

Punchy color, rich texture and flowing deformalized silhouettes punctuated with Andrew’s signature Ferragamo shoes, boots and accessories - starring the new Ferragamo Studio bag - make up the grammar of Ferragamo’s revived visual language. Harley Weir deploys her realist’s eye and analogue authenticity to present an imagined house-party whose guests hail from across the globe. What's brought them together? The newly-rebooted Salvatore Ferragamo aesthetic as defined by Andrew in partnership with Menswear Design Director Guillaume Meilland.

Andrew says: “I want Ferragamo to assert a distinctly special voice. The best way to do that is to be collaborative, inclusive and open - which is why I’m so excited to be working alongside talents like Guillaume, Harley, and this powerful cast of models. Together we’ve found a harmony that truly reflects the bold and positive change that’s afoot at Salvatore Ferragamo.”

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FILA Presents the First Women’s Footwear Collection for Spring ‘18

fila footwear 2018

FILA kicks off 2018 with the introduction of the women's Embroidery Pack. A fresh, floral embroidery design element is featured throughout this pack, which includes an Original Fitness and a Drifter slide. The footwear styles are adorned with brightly embroidered blooms in varying shades pink and green, as well as metallic gold accents.

fila footwear 2018

The Original Fitness Embroidery is offered in white, with direct embroidered rose details that extend around the sneaker. This low-top classic features a leather upper with a women's only last, highlighting the feminine toe shape of this silhouette. FILA logo hits appear on the tongue and the outsole in the same pink hue. The sneaker also boasts the brand's signature flag design in white.

fila drifter slide

Also featured in this pack is the Drifter Embroidery, crafted in white with direct embroidery over the strap. The floral design is emblazoned with a metallic gold FILA logo. The Drifter slide also features an EVA footbed for a more comfortable, cushioned fit.

The Original Fitness Embroidery retails for $75, while the Drifter Embroidery retails for $30. Both styles in the Embroidery Pack are available on FILA.com. These new styles are very versatile and will pair up stylishly with most items in your closet. Wear them with shorts, cropped jeans, casual skirts, maxi dresses or even by poolside. Accessorize with an oversized bag and a fabulous pair of sunglasses and you'll be right on trend with the season.

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Fashion Moves: So You Think You Can Dance Episode 15

The fashionable So You Think You Can Dance crew looked great once again. I'm happy to see Cat Deeley pulling her hair back, so chic. Travis and Nigel always look dapper and Paula Abdul may have us all feeling green with envy in a sexy beaded dress. The best style goes to tWitch this week and that's saying a lot because I'm not a big fan of his looks. But this week, no one, not even I, can argue at how fresh he looked. From the John Varvatos sweater to the Baron Hats hat and down to the kicks, tWitch nailed it head-to-toe!

SO YOU THINK YOU CAN DANCE airs Mondays at 8/7c on FOX with host Cat Deeley, judges Nigel Lythgoe, Paula Abdul and Jason Derulo, and mentors Stephen ‘tWitch’ Boss and Travis Wall.

Tune-in Monday, September 14th for the finale and to see which one of the Top 4 street and stage finalists will be crowned America’s favorite dancer.

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FASHION MOVES: So You Think You Can Dance

Every week we're dazzled by the dynamic moves on So You Think You Can Dance, but dancing isn't the only dazzling thing happening on the show. Its host, judges and mentors step it up weekly wearing some of the hottest designer labels and styles. [Click on the arrows above] to see what they wore! My fave must have from this week's show, Jason Derulo's Balenciaga shoes!

 Photo credit: FOX/Adam Rose

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Salvatore Ferragamo Fall 2015 Menswear

Ferragamo's creative director, Massimiliano Giornetti, set the tone for the Salvatore Ferragamo 2015 Autumn/Winter menswear collection with a call to the wild. It was back to nature with a dirt runway and a virtual forest background for the Italian label. Ferragamo presented a myriad of sartorial textures, layered for the cold and to perfection, of course. Some of the coats featured embroidered birds and flowers working its way from the bottom and flying upward. It was a refreshing element you don't see everyday in menswear. But my very favorite element/accessory had to be the scarves. Or should I say SCARVES! They were dramatic and mammoth. They commanded so much stage presence and while some may argue that they over-shadowed the collection, I say nonsense. They were perfection.

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Eva Mendes Appears on Ellen Wearing Her Own Designs for NY&Co

Eva Mendes appeared on Ellen for her first post baby interview wearing one of her signature designs, the Jacquard Maria dress in Sweetheart Red, for New York & Company. Eva was also sporting her own accessory designs for her post-baby television debut. From her extensive accessories collection, which includes necklaces, bracelets, earrings, handbags, and even headbands and scarves, Eva opted to wear her Golden Filigree Bracelet and Jeweled Fringe Choker to compliment her fit and flare dress.

Eva's holiday collection arrived in New York & Company stores this week, and is also available to shop online and nyandcompany.com

LOOKBOOK & CAMPAIGN IMAGES. The collection is modern yet classic. Very sophisticated. AND Eva Mendes, of course, is stunning in every look!

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