Exploring What Luxury Means in 2019

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The luxury market is changing because consumers are changing. The rise of environmentalism, sustainability, and digital activism mean that luxury brands can no longer take a step back and cater to what feels and looks good. They now are expected to be the world leaders when it comes to their industry. The fashion industry, in particular, has faced massive backlash over its wasteful processes. After all, when thousands have died in the process, rivers run with chemical dyes, and massive lakes dry up from cotton production, it’s no wonder that the consumer is up in arms.

They want fashion; they also want to feel like they’re leaving the world in a better place. Though the middle market is still having difficulties (budget consumers would rather prices didn’t go up) that doesn’t hold true for the luxury market. Today luxury means great quality and design, but it also means being socially and environmentally conscious.

The Rise of Environmentalism

Perhaps it started with Blue Planet, or with the concept of minimalism, or perhaps it has been building for years and only in the last few has taken worldwide attention. Plastic is demonized, luxury fashion brands have faced massive backlash over their burning policies, and the true cost of fashion has been driven home.

Fast fashion brands are putting out more sustainable collections. Clothes recycling has become more common, and the second-hand market is set to out-value the luxury market in a few short years. Luxury brands cannot afford to ignore this, not when top trending styles are often just rehashes of the past.

A jacket on the catwalk could easily be replicated by buying a retro coat online at JACK1T. A key look can be replicated by buying vintage items and tailoring them. Fashion has come full circle, so luxury brands need to offer something new.

The Rise of Diverse Beauty Representation

For luxury brands to succeed in the future, they must cater to greater representation. This means using a diverse cast of models in their campaigns, but it also means crediting and caring about the communities whose designs they have adapted or whose hands created their clothes. Dior came under fire recently for appropriating a traditional style of dress. By giving back to communities and tracing heritage where it belongs, luxury brands can give their customers more value and meaning, while also lifting up these traditional communities.

The Rise of Mobile Activism

Digital activism cannot be ignored, especially when it is how big stories spread. That is why luxury brands must be socially conscious and care about the people along their supply chain, from inspiration to production, to marketing.

What this Means for the Luxury Industry

This means that the luxury market is now expected to:

  • Do more for the planet

  • Ideally commit to a circular business model

  • Aim to clean emissions and output from production

  • Use less water

  • Support local communities

  • Use innovative materials that do not harm the planet or animals

  • Represent real people, not one beauty standard

  • Use innovation to offer personalized products

The luxury world cannot afford to slip up here, because emerging luxury fashion brands will take their place and second-hand fashion is already set to overtake them in sales.

FASHIONADO

Celebrating sustainable style with Red Carpet Green Dress

Suzy Amis Cameron, founder of the ethical fashion initiative Red Carpet Green Dress (RCGD), was honored by MAISON-DE-MODE.COM at the first annual gala at the “Celebrate Sustainable Style” event held at The Sunset Tower. Many celebrities and industry executives came out to support Amis Cameron including her husband director James Cameron, Amanda Hearst, Hassan Pierre, Elon Musk, Maye Musk, Paris Hilton & Chris Zylka, Angela Bassett, Nadja Swarovski, Rosario Dawson, Jaime King, Zac Posen, Lydia Hearst & Chris Hardwick, Madelaine Petsch, Nathan Jendens, Ginta Lapina, Kathy Hilton, Rick Hilton, Anne Hearst McInerney, Priyanka Bose, and many more.
 
During the two hour event, one-of-a-kind sustainable gowns were created by top designers Vivienne Westwood, Mary Katrantzou & Diane von Furstenberg, and were worn by critically acclaimed actresses Rosario Dawson, Angela Bassett and Madelaine Petsch. The ethical dresses are now available for purchase on MAISON-DE-MODE.COM, where a percentage of profits will be donated to the beneficiary of RCGD, MUSE School CA. MUSE School CA is an environmental non-profit educational organization Amis Cameron founded in Calabasas, Calif. with her sister Rebecca Amis.

Descriptions of each gown worn:

  • Madelaine Petsch is wearing a custom Mary Katrantzou dress made with sustainable silk satin and embroidered with Swarovski upcycled crystals 
  • Angela Bassett is wearing a custom Diane von Furstenberg iconic wrap dress made of upcycled fabric
  • Rosario Dawson is wearing a Vivienne Westwood Couture draped corset gown, in a deep emerald green silk crepe marocain, layered with smoky black tulle petticoat. This special silk was carefully selected from Westwood’s fabric archives, in the name of reducing waste and reviving unused fabrics in stunning couture style.
  • Amanda Hearst wearing a Gabriela Hearst gown made with upcycled Swarovski crystals
  • Maye Musk is wearing an EDUN look, which exemplifies their Made in Africa message and ethical production standards. 

Red Carpet Green Dress is an internationally recognized organization that combines the worlds of fashion and sustainability. Currently in its ninth year, the campaign was conceived by Suzy Amis Cameron during the press tour for her husband, James Cameron's film “Avatar”. Her hope is to draw attention to the importance of more sustainable practices in fashion by challenging designers from around the world to think about fashion in an eco-friendly context. The campaign also raises funds for MUSE School CA, a non-profit educational organization that Amis Cameron co-founded in Calabasas, California.

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Julie Bee's NYC POP UP

Julie Brown Shoes

I am excited to invite you to Julie Bee's upcoming Pop Up Store in New York City where you can see & experience JulieBee's stylish new shoe collectionNetwork with other women in the city over a glass of wine, enjoy complimentary hors d'oeuvres, and pamper yourself with a bit of shopping after a long day of work. Plus, meet our female entrepreneur Julie Brown - the woman behind our stylish and great fitting shoes! Feel free to stop by during store hours or for the special events.  Open to the public.

Pop Up Store Open Daily Wednesday-Thursday 11 am to 8 pm - Sip & Shop 5:00 pm to 8:00 pm, both days!

Julie Bee's has been featured in Instyle, Inc, The Atlantan, Daily Candy, fashionado and many more publications. Julie Bee’s Shoes is creating an exclusive, luxury, experience for working women through crafting great fitting shoes. 

Location: 199 Spring Street New York, NY 10012  Please RSVP: customers@myjuliebees.com

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Shoe Designer: Julie Bee's

E. Vincent Martinez and Julie Bee's
E. Vincent Martinez and Julie Bee's

This interview took place on Earth Day. I had an inspiring conversation about style, shoes and design with Julie of Julie Bee's. Julie incorporates style and sustainability with her line of hand-crafted Italian leather footwear.

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Eco Chic with Julie Bee's

Form meets function at

Julie Bee's

. It's all about style, sustainability and comfort. I was thrilled to meet eco-friendly shoe designer

Julie Brown

of Julie Bee's, and on

Earth Day

no less! Julie shared her story and her views on designing beautiful footwear while keeping the environment in the forefront. 

Video is coming soon to

fashionadoTV

but in the meantime, visit the Julie Bee's

website

and do a little shopping. Use promo code BEEFASHIONADO and get $50 off your purchase!  

[good through April 30, 2014]

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