UNIQLO UT Enlists Artist Yoon Hyup for Mickey Mouse Apparel Collaboration

Following its ‘Sailor Moon Eternal’ t-shirt collection, UNIQLO UT now enlists New York-based artist Yoon Hyup to design an apparel capsule inspired by Disney’s Mickey and Minnie Mouse characters. Hyup’s signature line and dot artworks adorn the graphics-packed assemblage spanning hoodies, sweatshirts and tees in men’s, women’s, and kids sizes. Highlights include a black crewneck sweatshirt with white graphics of several Disney characters across the chest portion as well as a heather grey tee with an abstract interpretation of Mickey.

View the collaboration above and expect the capsule to launch at UNIQLO stores stateside on August 26.

Source: HypeBeast

FASHIONADO

Most Successful U.S. Fashion Brands Include Nike, Polo Ralph Lauren & Vans

Culture and lifestyle news site 24/7 Tempo has released a list of the most successful U.S. fashion brands, which names Converse, Nike, Polo Ralph Lauren, Vans and Levi’s among the top 20 companies included. The list is mainly based on statistics measuring brand longevity, name recognition, foot traffic, store count and revenue.

Of the three footwear companies that made the list, Converse ranks behind Vans and Nike at number 19. Founded in 1908, the iconic American footwear brand first gained fame thanks to its basketball-turned-lifestyle sneaker, the Chuck Taylor All Star. Today, Converse brings in around $1.9 billion in revenue for parent company Nike Inc. and has 172 stores worldwide.

California skate company Vans precedes Converse at number 14 thanks to its beloved, durable skate shoes like the iconic Vans Era. Vans was founded in 1966 and currently operates under its parent company, V.F. Corporation. The brand continues to be known for its collaborations with TV/movie franchises, artists, skaters and more, including a new silhouette with OG skater Anthony Van Engelen.

Polo Ralph Lauren is the only branch of Ralph Lauren’s clothing empire to make the list, coming in at number 11. Founded in 1967 and still owned by Ralph Lauren Corporation, Polo continues to see success in today’s market likely due to its nostalgic revivals of classic products. Most recently, Ralph Lauren has joined a global group of top fashion labels to fight the good fight against climate change.

Coming in at number 10 is denim mainstay Levi’s. Founded in 1853 and still owned by Levi Strauss & Co., Levi’s currently boasts 854 stores worldwide and $5.57 billion revenue. In addition to remaining popular through quality product and name recognition, Levi’s has also facilitated many sought-after collaborations over the years, including a recent pair of denim Air Force 1s with Nike and a capsule collection with Heron Preston.

Following its ranking as 8th healthiest company in the world, Nike has just made the list at number 7 on the most successful American fashion brands list. Originally known as Blue Ribbon Sports, the retailer got its start distributing sneakers for Japanese brand Onitsuka Tiger in 1964. Still owned by Nike Inc., the company rings in around $37.2 billion in revenue and maintains 951 stores worldwide.

Source:HypeBeast

FASHIONADO

OAMC Polly Shirt Jacket With All-Over Flower Print

OAMC has just dropped a mid-weight padded jacket that is the perfect for the coming months ahead. The silk close-weave Polly Shirt Jacket sees light padding for warmth but is cut in a pattern that resembles a shirt.

The Polly Shirt Jacket continues on with button cuffs, touch-fastening side pockets, a spread collar, and is constructed from 100% silk. The main feature of the jacket can be seen all across the front and back, as OAMC’s “Yellow Flower” graphic makes its way on the surface of the jacket in great detail.

Those interested can find the OAMC Polly Shirt Jacket over at LN-CC for a price of €2,290 EUR (approximately $2,575 USD).

Source: HypeBeast

FASHIONADO

Top Athleisure Trends of 2019

In the fashion world, trends come and go in a New York minute. However, one craze that continues to stand the test of time is athleisure. It has certainly come a long way since it was first introduced in 1998, when Canadian brand Lululemon launched their first pair of Boogie Pants. Fast-forward to 2019, and many retailers have claimed their slice of the athleisure pie. Now, brands both old and new have turned it into the billion-dollar industry it is today.
It's no surprise that athleisure is only predicted to get bigger from here on out. With that in mind, here are some trends driving the industry's growth in 2019.

Sustainability

Fashion is one of the leading contributors of pollution, coming only second to the oil industry. As such, the industry is starting to take notice — from the high streets of Paris Fashion Week, to the racks of your local H&M. Activewear, in particular, is guilty of producing stretchy fabrics made from synthetic materials. Fortunately, there are new players on the market who are setting the standard for ethical production. One such brand is Girlfriend Collective, which uses recycled plastic fabrics to make their apparel. Moreover, they encourage transparency by disclosing details about their manufacturing processes and factories. In turn, this poses a challenge to other existing activewear brands to re-think their own methods.

Body Positivity

For the longest time, the face of activewear has been a bunch of slender athletes with six-pack abs. As a result, plus-sized customers are often left out of the conversation and left with the stereotype that only fit people can exercise. However, this couldn't be further from the truth. Thankfully, Outdoor Voices' range of leggings and sports bras boast extended sizing. On top of this, they are also changing the narrative by highlighting curvier models in their campaigns. Unsurprisingly, more brands are starting to follow suit — even the likes of Nike and Adidas.

Couture-casual Mix-up
The fresh wave of athleisure isn't limited to sneakers and leggings. Now, people are mixing both couture and gym clothes. For instance, Carbon38 Takara's biker shorts are commonly paired with coats, jewelry, or even heels. This unique combination can really create a well-balanced look that is chic and still comfortable. And while you wouldn’t wear it during a weights session at the gym, this twill jacket by Woman Within is perfect for covering up after a yoga class or a barre session. Lightweight and easy to throw on, it’s another testament to athleisure’s laidback and versatile nature.

Performance Wear

Lycra, spandex, and MicroModal are familiar fabrics when it comes to activewear. But today, there is a new generation of sweat-wicking and compressing fibers designed to support peak performance. For instance, Under Armour's Athlete Recovery Track Suit is made with mineral-lined fabric that reflects infrared light back to the body, thus helping muscles recover faster. And true to athleisure's nature, the clothes are designed to look super sleek.

Athleisure Makeup

In line with looking good while working out, even beauty companies have started to create their own lines of workout-friendly makeup. While it’s always best to exercise wearing as little makeup a possible, new products like waterproof cosmetics can withstand sweat and keep you looking fresh. CliniqueFIT's waterproof foundation, for example, creates a natural-looking matte finish with added sun protection to make those workout selfies look better than ever.
Like we said, the athleisure movement shows no signs of slowing down. Until fashion can create something equally comfortable and effortlessly stylish, people are sure to keep riding this bandwagon for years to come.


FASHIONADO

YUKI HASHIMOTO SS20 WORKWEAR COLLECTION

After the debut of its Spring/Summer 2019 collection, Japan’s up-and-coming brand YUKI HASHIMOTO returns with a lookbook for Spring/Summer 2020. Pursuing a “New Order” that respects the history and culture of fashion while designing pieces that go beyond current trends, “Y27=F2RM7LA” includes experimental, workwear-inspired items along with a variety of sleek leather bags.

T-shirts take on neon-colored stitching, black and white-colored blocks cover the knees of pants and graphics, created by photographer Kazuhito Ishikawa, are found on the backs of T-shirts. The collection subverts conventional ideas of workwear with quirky details that include ties placed on the arms of shirts instead of the fronts, half of a leather vest imposed on a trench coat and moto jacket collars fixed on tweed blazers. YUKI HASHIMOTO also worked in collaboration with KITAYAMA STUDIO, a Beijing-based leather goods brand, to release a variety of bags. Styles include fanny packs, top-handle and over-the-shoulder bags — all in white, gray, black and orange colorways.

Yuki Hashimoto is a Japanese designer who worked as a design assistant for brands such as Raf Simons, Mason Margiela and Kris Van Assche. He draws inspiration from experiences that express raw and sometimes contradictory emotions; his colorful pieces take on dark tones, while mixing different materials and styles.

View YUKI HASHIMOTO’s Spring/Summer 2020 collection above and stay up to date with more of the brand’s releases on its online store.

Source: HypeBeast

FASHIONADO

Raf Simons & Fred Perry Collaborate for FW19 Collection

Raf Simons has debuted the latest collection in his ongoing Fred Perry collaboration, once again taking inspiration from British youth culture and classic subcultures. For this collection, Simons has celebrated the work of photographers Gavin Watson and George Plember, with archival photographs digitally printed across the pieces.

Watson began photography at a young age, and had already captured over 10,000 by his 16th birthday. His work focused on his own growing up and his love of two-tone music throughout the 1970s and early ’80s. Plember, on the other hand, was a South London schoolteacher who centered his work on Thamesmead, a London brutalist housing estate, and the young people who lived there.

In the FW19 collection, Watson and Plember’s work appears on classic Fred Perry pieces including hoodies, turtle neck sweatshirts, polo shirts and colorful T-shirts. Additionally, the Fred Perry laurel wreath appears throughout the collection, replacing the hanging metal hoops from Simons’ FW19 collection.

The collection has been launched with an immersive lookbook that takes users inside a virtual house. The lookbook — which is similar to last season’s campaign imagery — is shoppable and contains hidden clues to take you somewhere different. The full collection is available now from the Fred Perry web store and select locations.

Source: HypeBeast

FASHIONADO

Fear of God's ESSENTIALS FW19 Collection

Fear of God’s ESSENTIALS range has delivered its latest release of casual staples for Fall/Winter 2019, this time around serving up a photographic collection featuring artwork by Shaniqwa Jarvis. The assortment includes hoodies and crewnecks, offered in black and white, that have all been printed with floral imagery created by the photographer.

Each hoodie features a kangaroo pocket and an ESSENTIALS branding emblem on the front. The white edition is marked by pink flowers and a blue sky across the back for a softer palette, while the black version gets brightened up with orange and green blossoms. A rubberized logo patch on the hood finishes them off. Meanwhile, Jarvis’ artwork follows the same scheme for the crewneck silhouettes, which feature ribbed knitting at the collar, cuffs and hem for a classic construction.

The hoodies are priced at $100 USD, while the crewnecks are priced at $90 USD. All styles are available to shop now from SSENSE’s webstore.

Source:HypeBeast

FASHIONADO