Backstage, Fendi said her reach-out to Morinaga had come out of the thinking that led to her solar women’s show shortly before that LVMH event last September and because her early thought of this menswear collection had included the notion of “transforming garments.” Away from Anrealage’s photochromatic transformation, Fendi’s shape-shifting attire including three-panel coats in fur or different tones of flannel that could be unzipped according to whether you planned to wear an overcoat, a jacket, or a bolero. There were also pants (from the front) and skirt (from the back) hybrids, which moved easily and looked attractive. There was another dialectic in the patterned jackets, coats, and hats: Some were in patched shearling that looked like cashmere, others in tufted cashmere that looked like shearling. “I want to give everybody the choice,” said Fendi.
She said her fundamental agenda was “to work on the essentials of the classic wardrobe of a man of tomorrow,” and one especially clever, modernizing twist on the classic was bringing the contours of linings and inside pockets to, a whole panoply of coats, vests and jackets. For good measure, Fendi added several credit card pockets and an AirPods compartment, and revived the historical cigar pocket. On contrast tailored jackets, leather jackets, and even shaved shearling, these outlines were both attractive and functional.
Another almost Surrealist but simultaneously functional play on interior and surface was the presentation of bags that appeared to be pieces of Fendi yellow packaging, rather than actual Fendi products. There was an oversize Fendi shopper in leather, and multiple Fendi boxes that were more like tiny trunks. Opening a box to reveal an item designed to be nearly identical to its packaging would surely be the ultimate Barthesian feedback loop.