Event Recap: The Frye Company Atlanta Grand Opening with Vogue Magazine
/ E. Vincent MartinezThe Frye Company Atlanta Opening - Photos: Tomas Espinoza
Last Thursday, more than 200 Atlantans descended upon Ponce City Market to celebrate the grand opening of The Frye Company's Atlanta flagship store during a private event hosted by actress Ashley Greene and Vogue Magazine.
I never eat at these things but I just couldn't say no... SO GOOD!
Atlanta Movie Tours
White Salon & Spa
Atlanta Movie Tours
Laura Cochran Nay on my left and Frye Atlanta GM Kelly Miller on my right.
Caren West PR
Anna Lanfreschi chats with Ashley Greene while I talk it up with Vogue's Kellen Bunner.
The Frye Company & Vogue Magazine
As guests perused Frye's Fall Collection for men and women, they were treated to a mix of savory and sweet southern bites created by Chef Shane McIntosh of Ocean Catering Co. including homemade mac n’ cheese tartlets, mini “Memphis” pulled pork BBQ sandwiches and red velvet baby cakes with cream cheese icing, brandy pecan cups, and key lime tartlets. Guests also sipped on signature libations from Copper Fox Distillery and enjoyed local craft brews from Wild Heaven Craft Brewery while DJ Pat O’Brien curated the soundtrack of the evening.
Ashley Greene and I chatted for a while. I went up to say hello to her with my friend Anna. We couldn't resist letting Ashley know that she is our favorite vampire in the Twilight Saga Series. Photo: Paras Griffin/The Photoman Life
Ashley Greene, sporting Diana Cut Stud Frye booties and a grey Frye Heidi Fringe Crossbody clutch, mixed and mingled with guests, helped them shop and snapped photos throughout the evening. And I wore: Blazer - Banana Republic; shirt - Hugo Boss; jeans - Helmut Lang; pocket square - Etro AND boots, of course - FRYE!
fashionado
Pieter Mulier closes a defining era at Maison Alaïa with an emotional Fall/Winter 2026 finale at Paris Fashion Week before heading to Versace.
Matières Fécales Fall 2026, “The Guilted Age,” critiques the 1% with extreme tailoring, Bryan Johnson on the runway, and couture-level subversion.
LOEWE unveils its Spring/Summer 2026 campaign under Jack McCollough and Lazaro Hernandez, debuting tactile leather, the Amazona 180, and modern sensuality.
Veejay Floresca’s Fall/Winter 2026 Collection Presentation at NYFW channels de Kooning-inspired abstraction into inclusive modern glamour.
TRAPSTAR debuts Redline at NYFW, channeling UK Garage energy, luxury streetwear textures, and the launch of the Colosseum sneaker.
RYNSHU marks 40 years with zebra jacquard tailoring, sheer plaids, sculpted tulle, and sustainable innovation in a bold monochrome collection.
NYMD returns with PROJECT Las Vegas previews, Mercedes-Benz luxury, Vogel NYC’s ICONS debut, and cutting-edge menswear designers.
COTERIE and MAGIC return to New York Feb 24–26, 2026 at the Javits Center, showcasing global brands, emerging designers, vintage fashion, and Fall/Winter 2026–27 trends.
Bad Bunny makes GRAMMY history in Schiaparelli couture, winning Album of the Year and redefining fashion, protest, and Latin power.

Junya Watanabe Fall/Winter 2026 turns Paris Fashion Week into a tango-fueled spectacle of assemblage couture, moto armor, and chaotic luxury.