TRAVEL-INSPIRED LIFESTYLE BRAND, ROBERTA ROLLER RABBIT, EXPANDS TO GEORGIA

Roberta Roller Rabbit is expanding to Georgia. The travel-inspired lifestyle brand, offering exotic, sophisticated yet affordable leisurewear, accessories and home goods with a magical touch, is set to open an Atlanta flagship store in late fall, just in time for the holidays. 

Inspired by a children’s fable of a magical rabbit that founder Roberta Freymann found on a piece of fabric during her time in India, Roberta Roller Rabbit’s first Georgia location will open in the popular Westside Provisions District, a distinctive retail, dining and residential destination located where Midtown Atlanta meets the Westside. The 1,400-square foot store will have a wide range of offerings including clothing for women, children, and men, as well as accessories, gifts, and home furnishings.

“With glass on many sides, this will be the sunniest and most open of all our locations. The size gives us space to display each of our departments - women's, kids and home - in the best possible way. We are looking to make sure that the store reflects not only our brand but our surroundings as well,” says Christina Panos, marketing chief for Roberta Roller Rabbit.

The interior will also feature hand-drawn stencil art by renowned artists Lisa Wassong and Dominique Lange. Their work, which is ethnically inspired and whimsical, is present in all Roberta Roller Rabbit stores.  The Atlanta store will have its own theme that is unique to the architecture of the store and the flavor of its location.

“We love the architecture of the center and are big fans of our neighbors. We think this location is a wonderful meeting spot and will become a destination for all different demographics as the center continues its expansion,” adds Panos.   

Upon entering the store, customers will be immersed in a delightful world of colors, prints and textures. Like at all its locations, the Atlanta store will offer a range of hand block printed pieces created and produced by Roberta with artisans in India. Graphic and floral prints are named after characters in Roberta’s life. Other wildly popular prints include monkeys, elephants and fish, which capture Roberta’s love for children and complete the signature whimsical spirit that has become synonymous to the brand.

Roberta Roller Rabbit VIP Party...

Photos by RobinLori.

Roberta Freymann

Journals with a block print pattern design.

I had a fun time with my friend Michelle Havich.

Roberta Roller Rabbit

At an exclusive VIP party last week at the penthouse at Cyan on Peachtree, guests got a first look of the amazing products that will be carried at Roberta Roller Rabbit. Roberta was there to chat and mingle. Grab a preview in the slideshow above.

Roberta Roller Rabbit’s Atlanta store will be located at 1198 Howell Mill Road, Building B, Suite 400 and will be open Monday through Saturday from 10 a.m. to 7 p.m. and Sunday from 12 p.m. to 5 p.m. For more information on Roberta Roller Rabbit, please visit www.robertarollerrabbit.com.

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