Photos by Ben Rose

Jeffrey Fashion Cares Atlanta is set to celebrate 26 stylish years on Monday, August 27, 2018 at 7 p.m. and individual tickets go on sale Monday, July 16, 2018 at Considered the official kick-off to fall social season, the annual philanthropic fête founded by acclaimed retailer and arbiter of style, Jeffrey Kalinsky, will return to Phipps Plaza for an unforgettable evening that kicks off with a cocktail reception and dynamic silent auction followed by a high-energy live auction.  The evening’s pièce de résistance, a runway show featuring Kalnisky’s style selections from high-end designers, once again promises to dazzle with looks from Celine, Christian Dior, Givenchy, Calvin Klein, Dries Van Noten, Sacai, Saint Laurent Paris, Balenciaga, Christian Louboutin and Manolo Blahnik.  The 2018 event will benefit Susan G. Komen Greater Atlanta, the Atlanta AIDS Fund (AAF), and the Medical University of South Carolina.

The annual social affair will once again be co-chaired by Lila Hertz, Jeffrey McQuithy and Louise Sams who will continue their mission to raise as much funds and awareness for the event’s beneficiaries as possible.  Selling out year after year, guests will slip into a completely transformed and private environment in the Monarch Court at the recently renovated Phipps Plaza located in the heart of Buckhead.  Last year’s event raised over $750,000 for the organizations, and in its history, Jeffrey Fashion Cares has grown into one of the largest combined AIDS and breast cancer benefits in the country. Sponsor and patron packages are currently available. A limited number of single seat tickets will be on sale beginning July 16, 2018.  For more information, visit   

Jeffrey Fashion Cares will be held at Phipps Plaza at 3500 Peachtree Road, Atlanta, GA 30326. Tickets and Patron and Sponsor Packages are available starting at $500 for reserved seating via


Jeffrey Fashion Cares 2017: The Guests

Lila Hertz, Jeffrey Kalinsky, Louise Sams & Jeffrey McQuithy 

Lila Hertz, Jeffrey Kalinsky, Louise Sams & Jeffrey McQuithy 

Patrons, sponsors, guests, host/planning committees and a large number of volunteers all contribute to the massive attendance that Jeffrey Fashion Cares commands. Beginning with a Platinum level VIP party and closing with a NYFW caliber runway show, Jeffrey Fashion Cares attracts every fashionista and fashionado in the city. Jeffrey Kalinsky (and family), the Co-Chairs and many stylish guests are featured above in event photos by Ben Rose. Have a look!


60 Looks, Runway Recap: Jeffrey Fashion Cares 2017

Photos by Ben Rose.

Arbiter of style, Jeffrey Kalinsky, creator of two namesake boutiques in Atlanta and Manhattan, celebrated 25 years of Jeffrey Fashion Cares Atlanta on Monday August 28, 2017. The annual fashion forward and philanthropic event was once again hosted by Event Chairs Lila Hertz, Jeffrey McQuithy and Louise Sams.  A sold-out evening, the City’s most notable gathered in Phipps Plaza in the heart of Buckhead to enjoy a high-energy reception and silent auction followed by a live auction and runway show featuring Kalinsky’s style selections from high-end designers such as Celine, Christian Dior, Givenchy, Valentino, Dries van Noten, Saint Laurent Paris, Balenciaga, Michael Halpern, Christian Louboutin and Manolo Blahnik. 

Jeffrey McQuithy, Jeffrey Kalinsky, Lila Hertz & Louise Sams - the Fashion Cares Dream Team!

Jeffrey McQuithy, Jeffrey Kalinsky, Lila Hertz & Louise Sams - the Fashion Cares Dream Team!

Kalinsky and Jeffrey Fashion Cares were also granted a Phoenix Award, the highest honor that can be bestowed on a citizen for service to the City of Atlanta by the Mayor. The award recognizes outstanding achievements and service to the city, state, nation or world.  

The 25th anniversary of Jeffrey Fashion Cares benefitted Susan G. Komen Greater Atlanta, the Atlanta AIDS Fund (AAF), and the Medical University of South Carolina. Over the course of its history, Jeffrey Fashion Cares has raised more than 15 million dollars for its beneficiaries.  For more information, visit

Coming soon to fashionado: full video coverage of the 25th annual Jeffrey Fashion Cares, including the entire runway finale walk!

Jeffrey Kalinsky’s Fall Trend Forecast: 

Out with the minimal, and in with the maximal- so goes the ever-revolving door of fashion trends. For Fall 2017, we are revisiting the powerful, exaggerated silhouettes and over-the-top embellishments of the 1980’s. From New York all the way to Paris, runways were lit up by each designers’ newfound flair for extravagance. It is finally time to open your minds and your closets to daring, yet infinitely chic possibilities. Shop on…

Power Shoulders: One of the most memorable fashion moments of the 1980’s (aside from the larger-than-life hair) were the larger-than-life shoulder pads. Think cropped couture jackets and little party frocks all with a dramatic shoulder line that creates the illusion of a smaller waist.

Fun Furs: When the temperature starts to drop, nothing says decadence quite like swathing yourself in fur. This season, don’t let your exceptionally soft selection of outerwear be merely utilitarian; instead, choose one that is just as unique and cheerful as it is cozy.

Rare Birds: Feathers are no doubt the biggest story in embellishment this season. Bright, bold, beautiful plumes could be spotted flouncing down the catwalk of practically every major designer. 

Give Them the Slip: Who says silken slip dresses must be confined to the bedroom?  If you are afraid of being mistaken for a sleepwalker, layer an asymmetrical, lace-trimmed slip over a t-shirt or sweater for a decidedly modern look. 

Flower Power: As Miranda Priestly famously taught us in The Devil Wears Prada, florals are by no means groundbreaking for spring. They are, however, an unexpected delight for fall and winter. This season, designer’s showcased moody, yet bold versions of the print that would feel right at home in an 18th century painting.


Runway Preview: 25th Annual Jeffrey Fashion Cares

DIOR. 25th annual Jeffrey Fashion Cares August, 28, 2017

DIOR. 25th annual Jeffrey Fashion Cares August, 28, 2017

There will be fireworks at Jeffrey Fashion Cares this season through an explosive runway of designer sequins, sparkle and shine! Givenchy, Balenciaga, Dior, Louboutin, YSL, Dries van Noten and Michael Halpern were just some of the labels I was fortunate to get a peek at this week. It's a thrill (for me) to sit in on the fittings and as the only invited media to do so, it's also an honor. For the most part, I sit quietly and simply observe, having conversation with Jeffrey Kalinsky only between fittings.

It's absolutely mesmerizing watching Jeffrey at work: "Is there another bag? Let's try the sheer stockings. Did we like the hat? We should go with the drama..." He has such a defined vision of glamour and elegance that is as timeless as it is modern.

Accompanying the runway bling, expect to see velvets, plaids, structured blazers and suits. Lots of color and lots of volume too. And let's not forget the gowns! There will be 60 looks gracing the Jeffrey Fashion Cares runway and I can attest that you'll lose count of how many showstoppers are in the show. Good luck choosing faves. Grab your sneak peek with the slideshow above - photos by Tomas Espinoza.

The 25th annual Jeffrey Fashion Cares is Monday, August 28th at Phipps Plaza. *Purchase your tickets below.


#TBT RUNWAY: JEFFREY FASHION CARES Highlights, Interview & Entire Finale Walk

Jeffrey Kalinsky. Photo by Ben Rose.

Jeffrey Kalinsky. Photo by Ben Rose.

There is no Throw Back Thursday #TBT more appropriate today than flashing back to last year's Jeffrey Fashion Cares. We are just days away from the 25th Anniversary of this epic event and it is accurate to say that Jeffrey Fashion Cares is the buzz of the town. In this video, Jeffrey Kalinsky talks fashion (and towards the end) he can't almost contain his excitement over this milestone year! The runway portion of the video concludes with the finale walk in its entirety...

Jeffrey Fashion Cares is pleased to contribute 100% of its net proceeds to the Atlanta AIDS Fund & Susan G. Komen Greater Atlanta.


Spend a morning with The Bert Show on Q100

“The Bert Show” Experience


Just how much fun do Bert Weiss, Jeff Dauler and Kristin Klingshirn have doing “The Bert Show” every morning? This is your chance to find out AND see it all happen - live and in person. If you’re one of the over 1 million Atlantans that tune into “The Bert Show” every morning on Q100 Radio, you’ll love this opportunity. You and a guest will be hanging out with the cast from 8-9AM in the studio as they do their often hilarious, sometimes shocking and always entertaining morning radio show live on the air. It’s an hour of guaranteed fun that you’ll never forget.

This is just one of many fabulous silent auction items waiting for you at Doggies on the Catwalk on May 16. C'mon Bert Show fans, the highest bidder is in for a treat that very few get to experience and talk about. Have you purchased your tickets to 'Doggies?' Get 'em HERE!


Meet Byron Farmer

[caption id="attachment_20401" align="aligncenter" width="478" caption="Byron Farmer WOOF!"]justin-farmer-doggies-on-the-catwalk-wsbtv-fashionado[/caption]

What a dog; what a face! I'd like to introduce you to Byron Farmer. His daddy, Justin, anchors the evening news on WSB -TV. Both Justin and Bryon will be taking the catwalk on May 3rd at the beautiful W Atlanta - Buckhead. You won't want to miss this doggone event! Doggies on the Catwalk is a fashion fundraiser featuring clothing by Tootsies and Bloomingdale's and benefits the 1873 Society Club of the Atlanta Humane Society.

*Tickets are $75 / $90 at the door. Purchase TICKETS HERE!


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