etro ss19

For Spring Summer 2019, Veronica Etro cast a net along the edges of the Pacific and returned with a collection richly inspired by the languid ease of coastal paradise. Starting with the lure of California surf culture: the sport-minded and sun-kissed freedom of Venice Beach’s bohemian tribes. We move towards the postcard perfect landscape of Hawaii, where each sunset is worth writing home about and the natural landscape - seashells, hibiscus flowers, palm fronds - provide all the accessories you could ever dream of. The journey continues on Japan, where inspiration is mined from the country’s denim culture, sport history and finely perfected graphic traditions. But like the ocean’s tides, the borders between influences do not stand stable, mixing with Etro’s emblematic design codes: Paisley, patchwork and customarily rigorous construction. The result is a collection that is joyous, free and effortlessly Etro. 

Materials this season are built for oxygen seekers but maintain their luxurious standards. Workwear inspired jeans and long robes are a patchwork of patterned jacquard denim. Slim-fitting knit suits and minidresses masquerade as wetsuits, not to be mistaken for actual neoprene used on colorful bolero jackets. Craft- inspired crochet and macramé creates mini dresses and patchwork knitwear. Embroidered cotton is so finely wrought on matching trouser and shirt sets it appears lace-like. Quilted kimono-style robes and terrycloth- lined short sleeved cotton coats are the apex of casual cool. A mini beaded cotton shirt dress features a funky raffia-fringed hem. Etro’s signature dresses in crêpe de chine, georgette and pekin silk are a mix of pattern and pop: ruffled tiers, plissé skirts, patchwork motifs, delicate embroidery and contrasting patterned ribbons provide their ecstatic decoration. 

Beginning with saturated shades of indigo and coral, the collection melts into a riot of pale citrus colors - lemon, lime, tangerine, grapefruit - before circling back to black, white and cream. Prints are as easygoing as the beach-worshipping girls that inspired them, featuring blown up technicolor Paisley motifs, Matisse- inspired cut outs, Japanese calligraphy, tropical florals, bandana patterns and Ikat-inspired designs. Tropical sunset scenes - an homage to blooming Hawaiian shirts - are found on printed shirts and silk trousers or embroidered on mini jacquard wrap dresses. 

Silhouettes are loose and free, while maintaining elements of structure. Judo style jackets are belted at the waist with long cotton bows. Fluttering silk dresses are finished with drawstrings at the wrist and waist for comfortable complexity. Trousers are wide and soft with room to move, run or chill; billowing kaftans practically float on the body and slouchy shantung silk suits give a hint of 1970s glamour. 

The Etro woman this season comes equipped: sun shaded in a wide brimmed cotton hat finished with a net, holding a Paisley patterned surf board in her arms, wearing scuba booties on her feet, also worn by international surfer Victoria Vergara, ranked as one of the top ten of the world and Maribel Koucke. Her jewelery is sourced from the sea: with crystal encrusted seashells hanging from her ears and ringing her neck. Etro’s iconic rainbow bag comes embroidered with a braided strap, while slouchy carryalls feature thick rope closures. Japanese- inspired quilted thong sandals and wide Obi belts round out the look, an ode to all women inspired by waves. 


ETRO Fall 2018 Menswear

“The velvet stories, the carpet stories . . . sometimes [when I am designing] I look at sofas and curtains. And yurts!” - Kean Etro


ETRO Fall 2017 Menswear

ETRO Fall 2017 Menswear


New Year New You: Photo Shoot 2017

Blazer & Pants: ETRO Shirt: Brooks Brothers Shoes: Ferragamo Eyewear: Warby Parker

As the new year unfolds, many of us focus on a "new you." For me, this meant a fashionado upgrade. It was time to switch it up a bit with new looks, different styles. I took a more sophisticated approach to my personal style and image so in some of the photos I'm wearing Etro, one of my favorite design labels. Etro does pattern like no one else can and their fit is perfection! And because [I think] I'm a cool 50 year old, I couldn't resist and had to stage a few shots that showcased my ink. You can be dapper yet still be edgy. 

One of the best photographers in Atlanta also happens to be one of my best friends... Tomas Espinoza. We've been working together for a long time. Tomas is a perfectionist as am I, so we're a great match. I was able to pull him away from his busy shooting schedule at HGTV and as a freelance photographer to spend half-a- day with me! I'll be replacing some of the fashionado banner images with these. Thanks Tomas!


ETRO Pre-Fall 2017

Etro pre-fall 2017. See collection.


Style South brings Fashion Week to The Shops Buckhead Atlanta

With two solid days of fashion shows and fashion parties, The Shops Buckhead Atlanta may have just created Fashion Week in Atlanta. The open-to-public event featured the Fall 2016 collections from many of their top retailers - talk about staying on trend with the "show now shop now" fashion movement. 

On Saturday, September 17, Style South hosted the finale runway show at The Shops Buckhead Atlanta. Hundreds of guests and VIPs sipped on champagne at the luxury shopping destination while taking their seats and eagerly awaiting the runway show which showcased the latest looks from Alice + Olivia by Stacey Bendet, Canali, Les Copains and Etro.

Alice + Olivia by Stacey Bendet opened the show with their signature edgy glam for the modern woman. Canali followed with a classic collection of menswear. They featured a black and white houndstooth trench that stole the show. The third collection, by Les Copains, was an ethereal show-stopper with it's lace, layering and proportion. Closing out the annual Style South with a collection of menswear and womenswear was Etro. No one mixes color and pattern more successfully and elegantly than Etro.

The Shops Buckhead Atlanta have a winner on their hands and I bet they're already planning for next year!


ETRO Spring 2017 Menswear

If more of the "real men" models at the Etro Spring 2017 menswear runway had walked alongside their dog it would have made for a better show. There is nothing original or interesting about using non-professional models. It's been done a lot. And for the men who walked barefoot - gross.

What about the collection? Ikat and moire patterns ruled, with the occasional, yet cleverly subtle use of Etro's signature paisley. Etro continued its departure from the skinny pant - kudos to them for that. Short robes, blazers and suits made their way through the show with Etro's elegant and stylish sartorial stamp.