Acne Studios Spring 2018 Menswear

“I wanted a general mood of sensitivity, something romantic. These are times that everybody is dressed in hoods—urban apocalyptic, like Mad Max—but for me it was important to show something beautiful, inspiring maybe, without being pretentious.” - Jonny Johansson Acne Studios

In a genius and interactive move, Acne Studios flipped the switch (or entrance, should I say) with their Spring 2018 menswear show. Guests and attendees came into the venue through backstage and were ushered to the front of the house only to find themselves walking the runway and the models seated. This was absolutely brilliant! 

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