Helmut Lang NYFW SPRING 2020 READY-TO-WEAR

Helmut Lang NYFW SPRING 2020 READY-TO-WEAR

Not far from where Mark Thomas and Thomas Cawson staged their second runway show for Helmut Lang the brand today, an exhibition of Helmut Lang the man’s latest artwork was opening. Lang walked away from his company 15 years ago, and in the interim, it’s gone through its fair share of incarnations. Perhaps because of the significant amount of time that’s passed or maybe because of the recent success of the reissue concept, Thomas and Cawson are taking a very faithful approach to their reimagining of this famous label.

The reissue is a divisive concept. On the one hand, it’s a clever way to address youthful FOMO, on the other, it’s a design cop-out that doesn’t push the conversation forward. The pros see smart money and the cons insist fashion must reflect the present situation or it risks becoming costume. As with so many things, there’s a generational divide. The olds raise an eyebrow, but the youngs turn up in droves. Today, Jeremy O. Harris, Maisie Williams and her new boyfriend Reuben Selby, Charlie Plummer, Lucky Blue Smith, Selah Marley, and Paloma Elsesser all sat in the front row.

Millennials, it would seem, are the target customers. But in fact, what Thomas and Cawson are up to looks good enough that the Helmut faithful might be intrigued. Absent a few dresses that read too sweet, this was an accurate accounting of Lang’s signatures: the minimal tailoring, the utilitarian parkas, the sheer elements, the chromed leather, the touch of latex kink, the denim shapes. Reproducing the electricity of anticipation that used to course through Lang’s show spaces is a much harder trick to pull off. And it’s probably not fair to ask it of Thomas and Cawson. Lang was an original.

Source: VogueRunway

FASHIONADO

CALVIN KLEIN, INC. COLLABORATES WITH AMAZON FASHION

calvin klein amazon fashion

Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], will combine the physical and digital brand experiences through an immersive activation, in collaboration with Amazon Fashion. Following the success of last year’s holiday retail experience, the CALVIN KLEIN x Amazon Fashion NYC Market will be an interactive brand event at the Flatiron Plaza in New York City opening to the public on Friday, October 5th. The three-day event will immerse guests in a physical market with a series of digitally enhanced experiences driving to Amazon.com/mycalvins

CALVIN KLEIN x AMAZON FASHION NYC MARKET - IMMERSIVE BRAND EXPERIENCE IN NEW YORK CITY’S FLATIRON DISTRICT 

The CALVIN KLEIN x Amazon Fashion NYC Market brings to life the CALVIN KLEIN JEANS fall advertising campaign through interactive stalls that integrate product and technology.  

-        The experience will feature the “Together in Denim Billboard” as seen in the campaign, allowing visitors to recreate the campaign shoot, complete with a photographer to capture photos. 

-        Visitors can play games for the opportunity to win prizes, including Amazon devices, CALVIN KLEIN UNDERWEAR, CALVIN KLEIN JEANS products and accessories, and other exclusive merchandise available only at the activation. 

-        Limited-edition water boxes, featuring artwork from the latest CALVIN KLEIN JEANS campaign, will be given away through vending machines housed in a larger-than-life water box installation.  

-        At the #MYCALVINS Campaign Shop, guests will be able to try on new styles from CALVIN KLEIN JEANS and shop the product via the Amazon App. 

-        In the Amazon Alexa Jukebox Lounge, visitors can use a jukebox upgraded with Amazon Alexa to control the music and lighting with their voice and interact with the music on digital screens.
-        At the Popcorn Stall, guests can pose for photo moments in a one-of-a-kind booth with floating popcorn – designed to recreate the special effects of the CALVIN KLEIN 205W39NYC fall runway show.

-        Amazon SmileCodes throughout the space will facilitate a seamless shopping experience to the dedicated CALVIN KLEIN digital store on Amazon Fashion. 

-        CALVIN KLEIN brand ambassadors and notable personalities will be visiting the Market throughout the weekend. 

“The continued collaboration with Amazon Fashion allows us to reach new and existing consumers through a youth-targeted marketing approach,” said Marie Gulin-Merle, Chief Marketing Officer, Calvin Klein, Inc. “By joining Amazon Fashion’s digital expertise with CALVIN KLEIN’s physical presence, we are creating a ‘phygital’ experience in the middle of New York City, reinforcing our commitment to a consumer-first strategy.”

The CALVIN KLEIN x Amazon Fashion NYC Market is located at the Flatiron Plaza on 23rd Street between Broadway and Fifth Avenue in Manhattan, New York City. It will be open to the public Friday, October 5th from 5:00pm – 10:00pm and Saturday and Sunday, October 6th and 7th, from 11:00am – 9:00pm EST. Admission is free. 

LIMITED-EDITION PRODUCT DROP: CALVIN KLEIN JEANS “A$AP ROCKY TRUCKER JACKET”

In celebration of this unique moment, Calvin Klein will, for the first time, bring a limited-edition product drop: the CALVIN KLEIN JEANS "A$AP Rocky Trucker Jacket" exclusively to Amazon Fashion. This jean jacket, created for the artist, will be available for customers to purchase on Amazon Fashion at amazon.com/mycalvins beginning Friday. An in-person product giveaway of a limited number of the CALVIN KLEIN JEANS "A$AP Rocky Trucker Jacket" will take place at 7:00pm EST on Friday at the Flatiron Plaza.

#MYCAMPUS PROGRAM AT AMAZON CAMPUS LOCATIONS ACROSS THE COUNTRY 

CALVIN KLEIN and Amazon Fashion have collaborated with Prime Student Ambassadors at college campuses across the country, driving the #MYCALVINS movement and introducing #MYCAMPUS, an opportunity for college students to interact with the brand on their home turf. Beginning in August, CALVIN KLEIN-branded Amazon lockers were opened at select colleges and universities across the country advertising the brand's availability on Amazon Fashion. 

fashionado

Trend Alert: Head to Toe DENIM

by Marta Indeka/ GPS Radar

head to toe denim 2018
head to toe denim 2018

Sometimes loved, sometimes despised, the total denim look – aka the Canadian tuxedo – has been out of the fashion spotlight for over a decade and is often associated with cowboys and a 2000s aesthetic. That all changed with the spring / summer 2018 collections. We can now say without a doubt: this blast from the past is back in full force on the runway and on the streets.

Putting together a double denim outfit is a perilous art, and can easily turn into a memorable fashion faux pas when not mastered. As was the case with the iconic matching total denim ensembles worn by Britney Spears and Justin Timberlake at the 2001 American Music Awards. However, as Timberlake would say, “what goes around comes around” and so has the score when it comes total denim, born again from its acid wash ashes and hotter than ever.

Stella McCartney, Chanel, Off-White

Stella McCartney, Chanel, Off-White

This season underlined how playful and versatile a total denim outfit can be, from dark wash with contrasting white stitching and ultra feminine corset at Mugler and the vibrant color washed combos at Stella McCartney to the layered grey denim pieces cut in a  loose boyish shape at Givenchy. Indeed, as the trend has returned, it comes with new rules, or rather an absence of rules and adapts easily to a diverse array of styles. Total denim is a fashion chameleon, allowing denim aficionados transform the look by mixing cuts, shades and washes, but also using embellishments like studs, pearls and perforations to elevate the outfit.

Adam Selman, Colovos, Esteban Cortazar

Adam Selman, Colovos, Esteban Cortazar

The brand Colovos introduced us to the utilitarian total denim look with XXL pockets and a clean, minimalistic cut in dark wash denim, whereas at Tom Ford an oversized jacket meets bralette and boyfriend jeans, creating a bold mix between masculine and feminine pieces. Chanel, on the other hand, created a romantic yet modern look, composed of matching light wash destroyed denim jacket and an A line skirt, with PVC details adding a touch of modernity to this nonchalant look. The Off-White take on double denim is a sleek reinterpretation of the classic, western inspired look: monochrome, bleached denim matching jacket and jeans, topped with white santiags cowboy boots. The silhouette is refined yet street smart. A fresh, less is more, reinterpretation of the cowboy look.

Although the head to toe denim trend has known some darker days, the hype surrounding this style is definitively back.  So if you are looking for an effortless statement look, dust off your denim and give the 2.0 Canadian tux a try.

 

fashionado

S/S Trends to Keep an Eye On This Season

We’re creeping out of winter and into the spring, but that means more than just slightly improved weather. It also means that a new fashion season is upon us. While this doesn’t necessarily mean upturning your entire wardrobe and trading it in for something new, you may want to keep an eye on some of the trends arising from the runways, glossy editorial shoots, and social media in order to incorporate a few into your signature look. We’re here to help! Here are a few major S/S trends to consider for yourself!

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Gelato Hues

While pastel hues for the Spring may be nothing new, it is once again one of the main fashion trends hitting the runways in a big way. This time, however, they’re coming hand in hand with a different, and rather appealing, name tag: gelato hues. The look is every bit delicious as it sounds.

The way to truly keep on trend with this look is to layer the same pastel color over and over in one outfit. We mean it! Top to toe is the way to go! Sies Marjan recently sent models down the runway in complete pistachio ensembles, and Hermes opted for buttermilk blazers, trousers and handbags in one fell swoop of an outfit, whilst the highlight of Nina Ricci’s latest editorial shoot is a combination of lemon yellow loose fit trousers and vest top cinched in at the waist with a belt of a similar tone. Of course, if you’re not feeling brave enough to don the entire gelato look, start out by testing smooth, toned scarves, handbags, or shoes.

Pins and Patches

Now, traditionally, most of us associate pins and patches with the 1980s punk movement or the serving staff in TGI Fridays. But you can incorporate this trend into any outfit in a much more subtle manner. You don’t have to go overboard like Lisa Simpson in Boy Meets Curl and collect every single pin you can get your hands on. One or two will do. The beauty of this trend is that pins and patches are more than a mere accessory. You can express yourself through them. There are plenty of political pin badges out there that will show your allegiance to a particular party. They are also social movement badges that will help you to show off the part you play in a movement or your solidarity with the said movement. Alternatively, there are pins and patches that are simply fun, with references to popular culture including music, film, television, and even memes.

Denim

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Of course, denim is always on trend. It is, after all, the titan of textiles. Think about it: jeans are the majority of the population’s go to item when getting dressed each day. However, the fit, cut, and wash of denim that prevails each season does tend to change. So what should we look out for this season? We’d advise keeping a lookout for dark, selvedge denim. This was last big in 2000, but it’s making a come back thanks to the work of Tom Ford, Nina Ricci, and Versus. Look for items with a neat finish rather than rips and tears. Tailored fits are also preferable to more casual styles. The great thing about finding the perfect pair of jeans for you is that while you will be on trend this season, they won’t suddenly go out of fashion or look tacky or behind the times next season. Any pair of jeans is an investment piece!

Trench Coats

It’s time to take the trench coat from the wardrobe of novel and crime series detectives and place it within your own. This is the ultimate springtime coat, as you need something that isn’t quite as bulky as your reliable winter coat but still protects you from a slight chill and winds. It’s also a classic which can be placed over almost any ensemble without looking odd or out of place. The classic that people tend to consider is made by Burberry. However, buying these coats brand new can prove extremely expensive. Instead, look for high street alternatives or scour vintage stores. You’d be surprised how many original Burberry trench coats are lying about in charity shops and vintage boutiques. While they may not be from the latest line, they will be affordable, and the signature style has remained relatively similar for years now.

These are the main trends of S/S to focus your efforts on. So, go all out and incorporate them all into your personal style, or go for a more subtle approach, picking and choosing what suits you best!

fashionado

E. Tautz FALL 2018 MENSWEAR

E. Tautz FALL 2018 MENSWEAR

“Why, why, do people change things up so quickly? When we introduced one pant, it only sold 60 pairs in the first season. We kept at it, and, well on, we sell thousands of it. That’s how it works.”

Patrick Grant - E. Tautz

E. Tautz continues with the "very full thing" as he tells Vogue during London Fashion Week. We are particularly fond of the wide leg pants, the dramatic pleat and the pleated denim trouser.

See the full E. Tautz Fall 2018 menswear collection.

fashionado

Veronica Beard Pre-Fall 2018

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“It’s clothing you won’t fully understand until you put it on.The fit makes girls go crazy.” -Veronica Miele Beard

See collection: Veronica Beard Pre-Fall 2018

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Karen Walker Fall 2017 Ready-To-Wear

Karen Walker Fall 2017 Ready-To-Wear

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