Marchesa Pre-Fall 2017

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Marchesa Pre-Fall 2017. See Collection.

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ETRO Pre-Fall 2017

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Etro pre-fall 2017. See collection.

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Public School Pre-Fall 2017

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public school nyc nyfw

Public School Pre-Fall 2017 collection.

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Porsche Design Sport by adidas Spring/Summer 2017 collection: designed for the Urban Commuter

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porsche design by adidas

Porsche Design Sport by adidas has unveiled its Spring / Summer 2017 collection; a range of premium sportswear essentials which continues to fuse a style-led approach with superior functionality. Designed for the ‘Urban Commuter’, this collection is perfectly equipped with contemporary, practical solutions for journeying in comfort and style.

The premium, performance-focused collection features the highest quality materials to provide everything the urban-active man requires for his daily journeys, whether it be commuting to work, traveling for business, leisure or heading to the gym. Advanced technical orientations are elegantly integrated to protect against the elements, may it be darkness or light, rain or sun, cold or warmth.

Inspired by the fusion of technology, natural structures and geometric graphics, the new collection champions a subtle hexagon pattern mix to create a futuristic look reminiscent of science-fiction references. This refined print is infused across several key pieces and also features reflective elements which illuminate the eye-catching pattern when hit by light. The concept of the irregularity of nature also influences a unique geometric pattern interference whereby patterns are irregularly mixed within an outfit. A masculine colour palette featuring midnight blues, black and natural colours complements the use of print within the range and creates a sporty but sophisticated aesthetic.

As part of the Spring / Summer 2017 collection, key pieces have been engineered specifically for the purposes of ‘Commuting in Cold’ and ‘Commuting in Darkness’.

Speaking of the collection, Jacques Chassaing, Senior Design Director Porsche Design Sport by adidas, said: “With Porsche Design Sport by adidas we are committed to creating products which marry efficient design details and superior construction with the adidas performance spirit. We know that our consumer is active during even the coldest and darkest months of the year so we have created versatile solutions which incorporate intelligent technicalities necessary to stay warm and dry in the urban environment. Porsche Design Sport by adidas represents sportswear at the most premium level and so precision, luxury detailing and a cutting edge aesthetic are intrinsic to our designs.”

Commuting in Cold: The latest collection includes a capsule of items designed to keep the urban commuter warm and dry during the colder months whilst efficient design details offer a modern look. A hero piece in the collection is the PADDED JACKET, which features a minimalist design and is filled with premium PrimaLoft® Gold insulation - a practical yet smart solution for when the temperature drops. The jacket is also available in a versatile vest design which can be paired with the FUNCTIONAL WOOL MIX TOP, a handsome garment with performance built into its fabric. The refined and technical SEVEN-EIGHT COMMUTER PANT fuses technicality and style; this water-repellant, comfortable pant features the classic five-pockets, roll-up cuffs and a slight crop for a premium, modern look.

As a stylish footwear solution, the UltraBOOST Trainer combines the functional design of Porsche Design with cutting-edge adidas footwear technology. The revolutionary foam delivers energy-filled comfort and distinctive leather elements add the characteristic luxury of Porsche Design Sport by adidas. The outfit is completed with the DRIVE TEAM BAG, a practical travel bag which features an EVA molded compartment to protect valuables whilst ventilated slits allow wet gym or commuting clothing to dry out.

Commuting in Darkness: Reflectivity is a key design and technology story, injecting advanced innovations essential for travelling during the dark hours. The tailored REFLECTIVE JACKET provides high performance in a lightweight design featuring a hexagonal print which becomes visible when illuminated. This print also appears on the REFLECTIVE CAP II for a modern take on high-visibility. 

Within the same look is the SEVEN-EIGHTH TIGHT, engineered for running performance, it features reflective details for added safety when commuting in the dark. For head to toe reflectivity, the ENDURANCE 2.0 shoe pairs sleek design, BOOST™ technology and reflective accents within a distinctive new design. A newly integrated higher rim on the EVA midsole provides added stability. A practical yet stylish accessory comes in the form of the OT BACKPACK which boasts reflective trim accents, an integrated cushioned zip pocket and a padded back panel and shoulder straps for supreme comfort every day.

For further information please visit adidas.com/porschedesignsport,www.youtube.com/user/porschedesignspor or porsche-design.com

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JASON WU x FILA SS2017 Collection Launched in Beijing

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FILA collaborated with Jason Wu to launch a new JASON WU x FILA sports collection. To celebrate the latest line, a grand fashion show was held in Beijing 798. Jason Wu’s latest collection seamlessly combines vibrant colors and geometric patterns to highlight the elegance of high-end sportswear.

In addition to creating brand new designs for the Jason Wu x FILA SS2017 collection, Jason Wu personally provided creative ideas for the fashion show in Beijing. The show seamlessly combined grass and wood with marble and concrete, yielding a unique cross-border inspiration and creating a fashion space that was both raw and refined.

On the day of the event, hundreds of distinguished guests were on-hand to witness the fashionable showcase from Jason Wu and his team in New York, including: Mr. Gene Yoon, Chairman at FILA, Mr. Ding Shizhong, Chairman of Anta Group, Mr. Yao Weixiong, President of FILA in China, the "elegant goddess" Miss Zhang Li, Korean fashion icon Miss Ko Joon Hee, Olympic table tennis champion Wang Hao. and fashion mastermind Miss Li Hui.

Many internationally renowned models also attended the JASON WU x FILA SS2017 fashion show, including Nastya Sten, Susanna Knipper, Alexandre Cunha, Barry Lomeka, and Lauren DeGraaf, as well as Wang Xinyu, China's new supermodel, and Zhou Huan, a new favorite among famous model agencies. The models around the world attracted the attention of the guests, as they showcased the charm of high-end sportswear.

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Expand Your Fashion Brand Further With These Tips

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how to expand your fashion brand

One of the most difficult – but critical – process of starting a fashion brand is getting it off the ground. The initial launch and the first few months are very important. This is the period that will make or break your fashion label and your products.

There are a number of great tips you can utilize if you want to expand your fashion brand during this period and reach more customers along the way. We are going to review them in this article.

Maintain a Strong Online Presence

The internet is your friend when it comes to launching a new brand. You can reach thousands of potential customers with a relatively low investment. Maintaining a strong online presence is important.

It is best if you start even before the label is launched. Before you start selling fashion items and other products, set up your main website and social media pages. Use these channels to take viewers on a journey behind the scenes. Let them know the steps you are taking to develop the new brand.

You can also use videos as ways of promoting your brand. Don’t just make videos to sell your fashion items; make videos to tell a story (or stories). The audience will be engaged and will recognize your brand much sooner than you think.

Get Closer to Customers

Even when you are making most of your sales online, there is no harm in getting closer to customers offline. One of the best ways to do that is by setting up a shop in shopping centers and areas where your target customers usually shop. Rent a pop up shop and display your best products. You can also take part in indie events or exhibitions.

Renting a pop up shop is very easy. For instance, you can rent a Westfield Pop stand for a week or an entire month – or even an extended period – through the shopping mall’s website. Other shopping centers have similar deals, so don’t hesitate to ask for more information.

The more your brand is seen, the more chance you have of succeeding. You will be able to survive the initial launch period and get some traction with your fashion line for sure.

Expand Your Reach

If you have a marketing budget, use it to reach out to influencers on top social media platforms. Influencers have thousands of followers who are closely watching what their idols are doing. Endorsing these influencers can place your brand in the mind of this audience. Influencer marketing may also lead to direct sales, especially considering that influencers inspire so many of their fans.

Be careful who you associate your brand with though. Knowing the right influencers to work with and maintaining a good brand image are very important too. A good approach to take is by taking a closer look at the target audience you want to reach and choosing influencers based on those insights.

Apply the tips we just discussed in this article and you will be able to get your new fashion label off the ground right away. All you have to do next is innovate to keep interest and traction high.

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adidas Launches Limited Edition Barricade Inspired by Traditional Barber Shop Textures

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adidas today launched the latest addition to the Barricade tennis range, the Barricade 2016 Mustachio. The limited edition shoe is inspired by the aesthetic of the iconic barber shop.

The Barricade 2016 Mustachio features high quality, full grain brown leather giving a premium and unique new finish to the traditional Barricade 2016 shoe. The leather is wrapped by a brass-finished chassis replicating the superior fixtures and fittings with a barber shop. The shoe is also detailed with the classic houndstooth pattern and includes an embossed logo on the heel – adding to the premium and hand-crafted finish.

The classic houndstooth pattern sits around the top of the shoe, with the logo embossed into the leather on the heel.

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