New York Fashion Week Launches new mobile App by Hopscotch Inc.

NYFW: The Shows by Hopscotch Inc. is a fashion lovers dream app! Whether you are attending New York Fashion Week or experiencing it vicariously, this app delivers NYFW to your fingertips by connecting you with all things NYFW including live streams! 

 The app, NYFW: The Shows, is now available for download at NYFW.com and via iTunes.  Created by a top designer, fans of NYFW will be able to not only stream live their favorite shows but engage with models, designers and top fashion editors as they navigate through Fashion week on their handheld device.  As designers are provided the ability to promote their lines user are given the opportunity to immerse themselves into the fashion world and stay on track with live news and show updates. The first application of its kind, Hopscotch developer David Grau, along with WME, created this unique technology for fashion lovers worldwide to attend NYFW with a personalized exclusive in-app experience.

NYFW: The Shows is undisputedly the must-have accessory of all seasons!

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Countdown to Jeffrey Fashion Cares 2012

I can almost hear the sound of Louboutins clacking on the marble floors. We are one day away from the 20th Annual Jeffrey Fashion Cares and the American Cancer Society in downtown Atlanta is retransforming into the most stylish and coveted venue in the city. I could feel the excitement building up in me as I watched the runway and chairs set up. Everything is fabulously different this year: different layout, different runway... It's quite wonderful. So what about the gift bags?

[caption id="attachment_16567" align="aligncenter" width="430" caption="Atrium view. American Cancer Society. Impressive."][/caption]

All 4.5 lbs, 658 pages of the September Issue of Vogue made it to Jeffrey Fashion Cares and into your gift bag! Work them biceps!

A fan fav... the Jeffrey Fashion cares t-shirt!

Our prettiest little helper, Fiona, poses by the gift bags she helped stuff. Fiona gives up her Saturday, along with her dad, Pat Wallace, every year and trust me, they work up a sweat loading up those bags! Fiona says she"loves fashion," but her dad won't let her come to the show because its on a school night and she's ten. Well, thank you for all you do Fiona!



Celebrating ten years of co-chairing Jeffrey Fashion Cares, Lila Hertz has become the face of the prestigious event and a strong philanthropic voice for an important cause.

For information about Jeffrey Fashion Cares including  After-Party deets, visit their website: www.jeffreyfashioncares.com

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